英语论文网

Star online presence is important. It is because the Star is the third most visited Malaysian website in the country. Even with such honor, there is still room for more work. Their number one priority is to monetize such huge online numbers.

They have also managed to get Multimedia Super Corridor (MSC) status for three of their companies. These companies are involved in the development and management of various Internet portals and the MSC status will help in terms of achieving significant tax savings.

The Daily Chilli (theStar online) is a representation of what Star intend to accomplish and according to Datuk Clement Hii, the portal is off to a great and exciting start. It has produced two million page views already since its first appearance just four weeks ago. They have also just launched a new property portal and a jobs portal is in the works.

SWOT ANALYSIS

S - Strength

As mentioned earlier, this is an internal factor which deals with the strengths within its owned business, operation, production floor or department. It is internal because it takes into considerations the level of capabilities in handling an identified issue. All if not most of the time, these issues are well within their circle of influence.

The competitor are not any competitor but we would pick one that is a ahead of the organization which is the New Straits Times Press. The reason is that we have to either maintain my competitive position or to catch up with the competitor.

The Star was the first Malaysian newspaper to establish its presence on the internet with an online version, The Star Online (www.thestar.com.my) which was launched on June 23, 1995 to serve and link Malaysian globally. This website is a popular source of information and is regularly accessed by people worldwide. Also as part of The Star's expansion in the plan electronic world , an 'e' version of the newspaper, The Star e-paper was launched on June 1, 2004.

Star Publications acquired Star RFM Sdn Bhd in September 2002 to complement its offerings as an integrated media company. Star RFM the highly popular Chinese radio station, 988, and the hip English radio station, Red FM. Star Publications has 70% stake in Suria FM, a Bahasa Malaysia radio station, which was launched in December 30, 2005.

Studio V, a tangible brand extension of The Star Media Group, aims to add value to the core business by delivering multimedia and radio content. Located at 1 Utama Shopping Centre (Rainforest), visitors to the shopping mall get to watch DJs hold interviews and spin music, which can be broadcasted live to radio and internet. Other activities like checking out the news and content on The Star Online & its various portals, games consoles are also available.

Today, Star Media Group is a large media entity with a strong newspaper and online presence, popular lifestyle portals, a selection of magazines and a stable of innovative radio stations.

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