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Maybe newspaper publishers could publish different editions targeted at different age groups. Thus one can have a youth edition, different from the normal editions. Both the editions may get different sets of advertisers targeted at each group. Currently, readers buy one full newspaper. Instead of that, imagine you can choose the pages you want to read and pay only for them.

Newspaper vending machines are in vogue in many parts of the world and, with the present technology it is not difficult to have a vending machine which displays the pages of the day's newspaper on a screen. After deciding which you want a full view of, you can punch in the page numbers and pay only for those. If newspaper publishers and the advertisers come out with other similar changes, the fortunes of newspapers might change for the better.

WAN-IFRA releases digital media reports

The World Association of Newspapers and News Publishers (WAN-IFRA) has released two in-depth reports on digital media opportunities for income and audience growth. World Digital Media Trends, and Winning Mobile Strategies, from WAN-IFRA's Shaping the Future of the Newspaper project, are companion volumes that provide publishers with new insights into the growth and value of digital platforms.

The annual World Digital Media Trends includes data from 54 research partners that maps out the world?s media and advertising landscapes, media usage trends on different platforms, and their impact on the newspaper industry.

'As technology accelerates change, publishers today are tasked with making good decisions quickly, and this report aims to better inform those decisions,' said Martha Stone, director of the SFN project.

Winning Mobile Strategies

Winning Mobile Strategies, provides case studies of how newspaper companies are making money from mobile today, and examines the new opportunities that are rapidly emerging.

As mobile telephones evolve into hand-held computers, newspaper companies are well placed to exploit the growing opportunities provided by mobile online access  which could prove to be a more effective way to reach news consumers than through traditional websites, the report says.

'Although each market around the world has its own variables, they all have one thing in common: each day, the number of people who cannot live without their mobile goes up,' says the report.

Winning Mobile Strategies is available exclusively to members of WAN-IFRA, which was created in July by the merger of the World Association of Newspapers and IFRA, the newspaper research and technology organisation. Members can download the report, and other members-only Strategy Reports on a variety of subjects, using their existing WAN and IFRA access codes

INTERNET

The Star has get on multimedia more aggressively this year. It has benefited from the first mover advantage in the sphere of the Internet that they were the first English newspaper to have an online edition. The viewership online has grown over the years to an av本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。