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By using this channel, The Star are much strong than its competitor because they were the first to go online in Malaysia.

Star Publication new product

Malaysia's Star publications launch mobile portal

Kuala Lumpur, Feb 16, 2007 (PTI) Star Publications (M) Bhd, the publishers of Malaysia's top English daily, have launched the Star Mobile portal, a brand new way to enable the public to keep pace with the latest news.

The portal, which utilizes 3G (third generation), WAP (Wireless Application Protocol) and mobile technology, lets users access selected content from The Star newspaper through their mobile phones. This includes news, sports updates, business news, and the latest buzz in lifestyle and entertainment. Special downloads such as ringtones, wallpapers, horoscopes and jokes.

On Jan 3 2008, we launched Studio V in One Utama to showcase the wide range of contents available in the various sections of the newspaper, the numerous portals in The Star Online, our Bahasa Malaysia website mStar Online and our three radio stations (Red FM, 988 and Suria FM). The two-storey outlet in the shopping complex boasts a modern studio for video recording and live radio transmission and an interactive area for video games and sponsored events.

TECHNOLOGY

On the other hand, the media industry is challenged by the rapidly changing environment, birth of new digital technologies and advertising money diverting to new media platforms on the internet. The local media industry has yet to capitalise on the full potential of the internet which will remain the fastest and the next powerful media platform, globally.

Globally, the media industry is embarking on one of the most significant and dynamic eras of change. Largely driving this change is technological development but the industry is also being affected by the impact of globalisation of media ownership, the phenomenal growth of the internet, and other ambient media such as outdoor, point of sale, television, bus and taxi sites.

At the same time each of the main media is increasing in complexity. Electronic media will be subject to the introduction of digital transmission and reception which, amongst other things, greatly increases the number of channels available for broadcasting and introduces the option of complementary data casting services. All of these need to be measured appropriately so that audiences can be clearly and accurately understood by media owners, planners and buyers.

The process of creating media strategies has become more complex and dynamic with the introduction of very sophisticated software designed to optimise media selection against an unending range of criteria. There is a growing movement away from the use of simple age sex demographics for most media assumptions and an increasing appreciation of the need for a more holistic understanding of current and potential customers, including characteristics such as media usage, buyer behaviour, attitudes, lifestyles and int本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。