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shed sugar industry. Managers from Sharonex Biodiesel - India industries that is one of the most important supplier of the biodiesel in India also deemed the current strategy as the most suitable because of the availability of synthesizing machinery in the country, technology for the production of biofuels from molasses is easily available and most of the firms have this technology, although new technologies have emerged with the passage of time but it will take some time for the establishment of these technologies in India.

Biofuel has steadily attained its place in the fuel market of India and has become preferable as compared to the fossil fuels due to their low prices and low emission of green house gases. Marketing has played significant role in the popularity of biofuels in India, especially after the energy policy (2004) when it was decided that the biofuels will be incorporated into the imported petroleum oils to reduce the dependence on fossil fuels and increase the energy security of the country.

4.4.1 Data analysis of current strategies of biofuel industry

Other 56.5 % managers were of the view that the current strategy for the biofuel production should be reviewed and new biomass sources should be utilized for this purpose which has more energy conversion efficiency as compared to the molasses as discussed in the literature review chapter. These managers emphasized that biofuel industry should adapt innovations to increase biofuel production and meet the target set by the government of India for the incorporation of the biofuels in the transport industry up to 20 %. Firms can increase their profit and reduce the dependence on the sugarcane molasses by using new sources of biomass such as Jatropha seeds for the biodiesel production.

4.4.2 Analysis of data regarding business strategies in different countries

Answering the question about the strategies adapted in different countries of the world, the managers were of the view that several biomass sources can be used for ethanol and biodiesel production. Each country utilizes the crop that is abundantly grown in that country, a lot depends on the biotic and a-biotic factors also. For example sugarcane is abundantly cultivated in India for the sugar industry, thus it is utilized for the biofuel production while maize is abundantly cultivated in USA, and so the US biofuel industry utilizes maize as biomass for the production of ethanol and biodiesel.

As far as the availability of the different crops are concerned, the analysis of the data obtained during interviews show that sugarcane is the cheapest and most abundantly available crop for this purpose, sugar beet being the second and maize and sorghum are ranked third, Jatropha plantation is being encouraged by the government on waste lands to enhance its production and make it favourable for the synthesis of both first generation and second generation biofuels.

4.5 Analysis of data collected through literature review

In this section a few points will be analysed in light of the above analysis and literature review section because most of the literatu本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。