Change Management Strategy Report [4]
论文作者:www.51lunwen.org论文属性:报告 Report登出时间:2015-07-26编辑:zhongyu点击率:13343
论文字数:3358论文编号:org201507221708345563语种:英语 English地区:澳大利亚价格:免费论文
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摘要:本文主要讲述组织需要变革,并细说变革管理的策略。一个组织是一个复杂的实体,带来的变化同样也是一个复杂的考验。组织全公司的变化并使其处在一个微妙的平衡中需要有能力的领导者。有效领导对自己的组织作出改变很容易,但是要在变革过程中发挥领导作用却不容易。
be assessed before deciding on the proper change management strategy.
Change management is a three pronged strategy: transform, reduce and apply. Before the change process is drafted, it is the responsibility of the change initiator / leader for assessing the difference between the current state of affairs and the state accomplished after the change process which Haslam & Platow (2001) terms as the transform state. This is an assessment stage which requires the leaders to assess the goals. After goal assessment, the strategy should be to try to determine ways to narrow the gap through the change process (reduce stage) and subsequently delegate responsibility to play operators (like divisional heads and other departmental leaders) to actually effect the elimination of these differences.
During the change implementation process, the leader should play a key role, firstly, in the identification of the changes necessary to produce the required outcomes and then to put an implementation process in place to bring about those changes.
Champy (2005) believes that the leader is the one responsible for the how, what and why of the change process. It is the leader who should be responsible for identifying how the changes can be effectively implemented with least resistance from employees by taking into consideration the organisation structure and culture. Communication should also form a part of the change management strategy. The change initiator and implementer have to play the role of an effective communicator to inform the employees of the reasons behind the changes.
It has to be remembered that organisations change is always brought about by team work and the change process requires frequent communication with all the members of the organisation. Leadership approach should be to address resistance through increased and sustained communications and
Education. As a part of the strategy, employees should be encouraged to express their ideas and concerns with regards to the change.
Change management should start with the change manager mobilizing commitment to change through joint diagnosis of business problems. A shared vision of how to organize and manage competitiveness needs to be developed. Consensus has to be fostered for the new vision. Once there is a consensus, leaders and change agents should have the competence to enact it and the cohesion to move it along. The change management process and the strategy have to revitalize all departments without pushing change from the top. As a part of the implementation strategy, the leader should monitor and adjust strategies in response to problems in the revitalization process.
Also, all too often change agents try to completely change the culture of the organisations within the change management process. The strategy should be to try to control the culture rather than influence it. Leaders don't have to drive the change but supervise it. Change has to be implemented and driven by the people who get affected by the change. Mumford et al. (2002) point out that the reluctance to organisational change from employees and other staff is primarily due to the way change is implemented and the abilities of the leader in bringing about the change rather than the nature of change itself. Changing the culture of an organisation should be a gradual transformation process.
Change management strategy should
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