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我们企业项目关注的经营理念和目标是建立一个互联网咖啡厅；在这样的地方，便于开展业务。我们已经选好了名字，咖啡厅的名字就叫矩阵网吧。对于任何企业来说，主要的一步就是做一个市场调查。从我们的市场调查表明，澳大利亚墨尔本的东布鲁斯威客，是我们建立网络咖啡厅的最佳位置。我们已经选好了大约一百平方米的面积作为建立矩阵网络咖啡厅的商业空间。

我们的目标是开设一个中等大小的咖啡厅，这个地方是最适合我们业务活动的地方。根据进行的调查表明，这个地方住宅和商业区混合区，总是有熙熙攘攘的人从各种各样的工作场所行过。

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In today's world of rapidly changing environment and technology, setting up a new business always requires a number of considerations such as selecting the location or place where one wishes to set up the business firm, the target audience, developing various Marketing strategies to attract customers, developing business tactics to retain the customers, etc.

Business Ideas and Goals- Our project is concerned with setting up an internet café at such a location which will be convenient for carrying out our business. The name which we have selected for our café is MATRIX CYBERCAFE. And for starting any business, the primary or the foremost step is to do a market survey. The results which we obtained from our market survey show that Brunswick East, VIC in the city of Melbourne in Australia, is an optimal location for setting up our cyber café. We have selected a commercial space for setting up Matrix Cyber Café at an area of 100 square yards.

Our objective is to start a café of a medium sized capacity and this place is best suited for our business activity. This can be based upon the survey carried out which indicates that this place is a mixture of a residential and a commercial area which is always bustling with people from various work places, in addition to people from every walk of life. Moreover, there are not many competitors who may provide a threat to our business in terms of profit making and brand value. Additionally, this area being a commercial place is easily accessible to various food outlets which can be taken into a contract with our cyber café to provide food and beverages to the customers in our centre through a cafeteria at reasonable prices. Our cyber café will have all the features of a regular internet café along with an addition of some salient features such as video conferencing, cafeteria facility, waiting room facility, very advanced computer systems, etc.

Marketing- Various marketing strategies will be adopted to advertise about the café and to build a brand image in the customers mind, such as advertisements in various newspapers, magazines, websites etc, distribution of pamphlets, through emails etc.

Operations- Apart from the marketing process, various other operations are also important which would be followed in order to ensure that the business setup is a smooth process. This includes, registration of the firm's name with the required authority of the country, obtaining the license to start the business, investing in proper Insurance to deal with emergencies, employing skilled and trained personnel (with no criminal record to avoid legal tangles in the future), etc.

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