摘要:本文是一篇留学生经济贸易历史的作业,已知的最古老的商队之路是西亚的丝绸之路。根据出生在伊斯坦布尔的m . Cerasi描述,其结构就像集市一样。
市场不仅仅是购物的地方,这是一个生产的地方并且拥有巨大的经济价值。在这个模型以前资本主义很难区分出集市的财政和工厂价值与文化的区别。
nd, especially women tend to see the product and feel it before they make any purchase. So the internet shopping mostly stays as a source to check and compare prices before actually buying a specific product for 70% of the Turkish consumers. If they shop online, they prefer to buy books, perfumes or mobile phones.
In every two year, Ipsos KMG makes a research called “Understanding Turkey Guide” where Turkish people’s attitude and behaviours mercek altina alinmak as their physical specialties, hane yapisi, characteristic, religion, women, environment, politics, daily life, advertising,
Media, technology and so on. They also research on the shopping habits of Turkish consumers and their attitude towards shopping.
The first striking finding is, while 39% of men do not like shopping this percentage is 25% for women.
Table 1. Percentage of people who wants to buy new products - Ipsos KMG, Understanding Turkey Guide, 2011
Above graphic shows that in general 42% of Turkish consumers like to try new products and brands while this percentage increases to 47% in young consumers.
40% of consumers in Turkey claims that they can pay more to buy the product they want and 44% of them trace products in sales or promotions. The percentage of consumers who always wants to buy the cheapest option is 30%. 40% of Turkish consumers prefer to buy prestigious products. This percentage decreases parallel to decrease of social status. 39% of women consumers use credit cards of shopping centers and this percent is 35% in men consumers. 63% of consumer claims that they do not buy products they do not need and 31% of them underlines they stay loyal to the shopping list they prepared in advance. This research made by Ipsos KMG was completed in December 2011 and field study was done between 10th of October and 28th of November. 15953 people over 14 years old was interviewed who were members of Consumer Program.
Since young customers in Turkey are more interested in internet it is better to look at media purchasing habits in detail.
Youth Insight which is a sub-company of Youth Republic prepared a research taking 4300 young people from universities, high schools, employed or unemployed youngsters both online and face to face interviews. This research is the first “Media Consumption in Turkey and a unique study to show us the habits of young people on media consumption.
According to the results of the research, young people adopts to new generation technologies faster than any other group in the society and their perspective in life also changes fast according to the transition of technology. This applies for the media and it is consumption. Internet is something young people “cannot live without” as they underlined and they spend more than 40 hours every week on internet.
University students spend 3 times more on internet then they do in television. While young people are surfing on internet, they are more open to media consumption. Percentage of clicking on pay per click (PPC) ads on facebook is 11% for high school students and 14% for university students. While 73% of high school students use e-mails and so that receive advertisings, promotions and campaign information, this percentage goes up to 90% for university students. According to media consumption research, percentages of shopping online are 22% for high school students and
本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。