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etitors in order to attract more customers.

We need to bring new policies where customers should be given first place in company. We need to issue Sainsbury cards and on these cards customers should give discount and if they want to pay after some time, this facility should be given on card.

If customer dissatisfy we should have flexible our policy and should give total refund to customer to make him happy.

Resources required

To make the strategy successful and achieve cadmic goals we need resources which may be in form of money etc.

In my company we have got good resources like

Money, Building, Broad Parking Space, Employees, Latest technology

Assessment of the strategy

After imposing strategy we analyse that how far our strategy will be successful. In other words we predict the success of strategy.

I predict that we will be able to improve our market by 33%. Before this was only 12% but we hope that we will be able to improve our market by 33%.

Outcomes of the strategy

Outcomes are result of the strategy. What will be conclusion of the strategy is very important for any organization.

Outcome of our strategy was 30%. We able to improve our market by 30% and this were ok for us.

Continuous improvement in strategy

In this section we analyse our strategy and see whether we have got results which we were accepting or not. We see where we got problems in our strategy and take further actions to solve them.

建议-Recommendation

Sainsbury is retailing store and in recent years its market has been down. I personally went in public and ask then what they think about our company and I was surprised that half of them think that we are more expensive than our competitors and we don't have good customer's policies like refund etc.

I recommend that first of all we should make our prices low. This may be very difficult process because it has direct effect on our profit but in order to improve our market and attract more customers we definitely need this.

We need to issue new Sainsbury cards which will be more improved than previous one and need to provide more facilities on cards.

We need to advertise our new and modified company with lower prices and good customer policies. We can advertise through TV, internet, newspaper etc. In this way more people will come to know about our company and will be attracted.

We need to analyse our competitors in market and see how well they are doing in market and what net policies they are bringing and how they will affect us.

So in this way will not only improve our marketing but also will also increase our productivity.

结论-Conclusion

Strategy

Strategy is the direction and scope over long period which get benefit for the company by its managing of resources within a challenging environment, to meet the needs of markets and to fulfil stakeholder expectations

There are three different levels of strategy which are corporate, business, operational strategy.

In Internal and external scan we analyse PEST and SWOT.

Strategic initiatives are first pla