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n their productivity etc and these are their weakness. We have got marketing problem. We are not getting customers which we were supposed to.

Opportunities

Opportunities are always in market for the business. For example we have got opportunity that in future we may improve our market because our economy is recovering from recession.

Threats

Opportunities and threats for the company are always in market. Threats may be in the type of inflation or current legislation issues. When company make strategies they have to care about possible threats in future.

PEST分析法-PEST analysis

Political

All business depends on the nature of local politicians. Policies of business always effect local business. Some government support not only local trade but also international trade as well. Policies of UK government are always very supportive for retiling market. We got lower taxes at our trade.

Economic

Economic factors always affect the business. If the economy situation of the company will be good then business will be more expanded and more investors will like to invest money in that economy. Sainsbury is retailing store and in UK people tend to buy all things under one roof quite beneficial for us.

Social

Social factors play a vital role in any business. What type of business should be open and how we are going to run according to local society always a major factor.

Technological

How business will be in particular market always depend on latest technology. We have got latest technology like super fast computer etc to reduce time.

战略方案-Strategic initiatives

Strategic initiatives are first planning of organization. When an organization identify problem then they make strategy to solve them. Strategic initiatives are something like main goal which organization wants to achieve.

In my company I have found that we have very poor marketing. So our strategy is to improve our marketing by taking different approaches.

Objectives of the strategy

Objectives are goals of the organization. When organization make strategy means they are planning to achieve one target. To achieve this target there are so many objectives. After achieving these objectives we can make our strategy successful.

We have got many objectives like

Advertise our products

Make the price lower than other competitors

Introduce new policies to attract customers

Improve our customer care department

Improve the quality of products in store

Required actions for strategy

After analysing our problem in organization through internal and external scan we make strategy and to make this strategy successful we have to ach9eve some objectives and to achieve the objectives we need to take actions and these actions are called required actions.

In first to advertise us we need to give our advertisement in internet and in newspapers. In this way more people will come to know about us.

We need to analyse our market very carefully and need to make the prices of our products lower than comp