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论文作者:英语论文网论文属性:学期论文 termpaper登出时间:2015-07-29编辑:wangjinjin点击率:9142
论文字数:1955论文编号:org201507230918367228语种:英语 English地区:美国价格:免费论文
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摘要:本文主要讲述的是谷歌公司的商业战略以及管理模式,由于管理模式取得的相当成功,也为很多其他的公司所借鉴使用。接下来作者将分为两部分介绍谷歌公司。
The environment Google provides, gives employees with unusual work habits the means to regain their equilibrium after working long hours and thus leads Google 'TOWARDS HIGH ROAD'
The Adjacent Cubicle
A team with a project that is an outgrowth of 20 percent policy presents the project for co-workers from other departments to review.
At Google employees submit their work to their peers, high-level engineers whose opinions count and getting their appraisal is important to everyone.
The power of Adjacent Cubicle
The above method focuses communication directly and entirely on the topic at hand. The appraisals are done not on seniority but on brain-power and qualifications.
The Geeks at Google are not rewarded by giving them managerial titles, though monetary reward are important but non-monetary rewards are also important. Peer review, Appraisals and Respect count for adept lot.
The performance appraisal by peers has modified management practices and organization hierarchy simplifies as the work gets divided.
But it is not the perfect model, it consumes a lot of time and political aspect also plays its role.
Then again every company has its corporate culture and like any company Google is not immune to these potential problems.
EPILOGUE
Google represents the invention of a new management model-and it has to be called revolutionary. Analysis reveals some of the features that have distinguished other great industrial revolutions: the discovery of a mass market, the invention of products, the development of new techniques for marketing and staff management.
Like every great management revolution, this one draws its legitimacy from the way it adapted to an economic, social, and cultural environment very different from that of companies of the past and present.
For a long time, Google paid developers less than the competition yet the company has attracted the best employees and kept them longer.