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r example, on April 27, 2000, the UK auctioned off five licenses for 3G wireless spectrum, raising a whopping $35 billion, which is a very heavy burden upon the commerce operators. In order to partake of the huge expenditure, Resellers and MVNOs are welcomed to participate in and deliver value-adding services. 

In 3G eras, along with the intensified competition among operators, various types of value-added application via 3G system will be increasingly deployed to stimulate users’ consuming appetite. However, divided by the different preference, the target customers snatched by operators will consist of multi-levels and many small quantities of crowds. As is indicated by the experience of foreign 3G countries, in order to improve ARPU (abbr. Average Revenue Per User), operators should deploy more value-added operation aiming at given crowds. And this is usually actualized by the approach of handset binding, i.e. custom-made handset by operators.

Currently, custom-made handsets only offer custom-made handset interfaces, such as initialized logo and united out-looking. It is estimated that future offerings will grow towards much deeper levels, e.g. unique navigation system and input mode. Through custom-made handsets, network operators are able to achieve advantages such as rapidly response to market fluctuation, maximize market segmentation, control handset costs and shorten launch time of handset. Of course, to transfer part of the heavy burden of 3G cost to handset manufacturers is also a vital factor of consideration.

Apparently, China cannot keep out of the trend of tailoring handset by operators.

It is calculated, the custom-made handsets occupy about 70% of the whole handset sales in Japan、South Korea、and Europe. The degree of acceptance of custom-made handset by users in China is under improvement.

The standard of TD-SCDMA will inevitably take up a major position in Chinese mobile telecom market.

The three ITU recognized 3G technologies are: TD-SCDMA standard jointly developed by China’s Datang Mobile Communications Equipment Corporation and Siemens from Germany; WCDMA standard based on the global mobile communication network system, a system commonly used in Europe; and CDMA2000 standard, popular in USA using CDMA standards. Among the three, China owns more than 50% of the intellectual property of TD-SCDMA. Datang Telecom Technology Industrialization Group presented the technology to the International Telecommunication Alliance on behalf of China and the standard was approved in May 2000.

As is reported, up to May. 2006, CDMA2000 is the most widely deployed 3G technologies, with 152 CDMA2000 operators in 68 countries, and 36 CDMA2000 1xEV-DO systems. Currently, CDMA2000 has 250 million users, and continues to hold a dominant share of the 3G markets57.

Although Chinese government has announced that operators are free to choose whichever 3G standard they want, obviously it is a natural responsibility for any government to help establishi本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。