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论文作者:meisishow论文属性:课程作业 Coursework登出时间:2014-09-12编辑:meisishow点击率:10344
论文字数:4098论文编号:org201409111650322885语种:英语 English地区:英国价格:免费论文
关键词:英国硕士课程作业Buying behavior营销策略战略分析success product魔法闪电UFO
摘要:这是一篇关于消费购买行为的分析,是英国硕士课程作业的范文,我们在这里也会以此做为一篇案例大家可以参考一下。
Analysis of existing products of the Star Company: Now the Star Company has captured the biggest intelligence toy market share. It has already developed a series of toys for children. But it has less experence in producing adult intelligence toys. Most of their existing products have very interesting functions, well appearance, good packaging and long time warranty.
Analysis of the newly launched product:
Brand name: Star
Product name: Magic Lightning UFO
Functionality: This product is a combined design of Shocking Roulette and Lightning Reaction. It can be played in shocking roulette model and lightning reaction model by adults.
Features: The man-machine interface is friendlier, even enrich the operation fun. Adopt the big LED light, and match with the voice accurately, making sound-light result better. Unique the electric current result regulates the accessories, satisfy some consumer who need demand stronger exciting.
Styling: Very fashionable.
Packaging: Packaged with the carton can be recycle.
Warranty: 1 year.
Power supply: three 1.5 volt batteries.
Alternative Options: The augmented adult product is a sports toy, such as the electrical dart, the table football game, etc. With the improvement of people’s living standard, people gradually regard their health as more and more important. By playing this kind of toys, people will not only take exercise but also gain pleasure from it. Thinking ofthe ability of research and produce, the alternative options for the future product is sports toy.(why???)
Products of Adult Toys
Sorts of Adult ToysCost of R&DProduce CostPriceTarget Consumer
Intelligence ToyMiddleLowMiddleYouth
Electrical ToyHighHighHighYouth
Ornament Toy LowMiddleMiddleOld, Middle-aged, Especially women
Sport Toy LowMiddleMiddleYouth, Middle-aged
Disassembles ToyLowLowLowYouthnd in each bar there were only one person who finally bought the Magic Lighting UFO, the total sales volume of UFO in each month would be 1,404,000 RMB. (1,404,000=78*1*30*3000*20%)
The number of bars in 6 biggest cities
CityNumber of bars
Beijing726
Shanghai630
Guangzhou525
Xi’an370
Tianjin424
Shenyang291
Distribution of Star company’s toys
Alternative Options: Another distribution strategy for UFO is to rely on existing distribution channels of children toys. In this strategy, young parents are therefore chosen as main target consumer of adult toys.
Promotion aims to persuade, inform and make people more aware of a brand, as well as improving sales volume. advertising is the most widely used tool in promotion, which may appear through the media of TV, radio, journals, cinema or outdoors (billboards, posters). The specific sections of society (target segments) may affect the chosen of medias. Of course, cost is another main factor which can not be neglected here. If you were a toy manufacturer, you might want an advertising spot during chil本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。