概念整合视域下品牌名的认知分析
论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2017-12-07编辑:lgg点击率:9338
论文字数:36521论文编号:org201711301522232757语种:英语 English地区:中国价格:$ 66
关键词:英语论文范文概念整合意义建构过程概念整合网络
摘要:本文是英语论文范文,本文将作者收集到的品牌名语料进行归类,结合概念整合理论的基本框架,运用概念整合理论的概念整合网络,试图对品牌名内部的认知过程进行定性分析和定量分析,以此揭示品牌名的意义形成过程。
Introduction
It is concerned with uncovering the internal meaningconstruction processes to reveal significance of kinds of expressions. After Fauconnierand Turner have proposed this theory, many linguists are wild about applying this theoryto different fields, seeing that it has a strong explanatory power to multifarious linguisticphenomena. For instance, conceptual blending theory is widely used in the analysis ofnews headlines, advertisements, idioms, puns, literary works (such as drama andcomedy). Nevertheless, there are relatively few scholars who attempt to use conceptualblending theory to analyze brand names.A brand name plays a predominant role in the sale of products, and it is closelyrelated to the prestige and economic benefits of the enterprise. Realizing the importanceof brand names, many scholars set out to study brand names from the field oftranslatology,
Marketing, aesthetics, semiotics, semantics, pragmatics as well as socialculture, researches of brand names from the perspective of conceptual blending theoryare few. Hence, this
thesis takes a chance to analyze brand names from the angle ofconceptual blending theory.Now that the purpose of this paper is to do a cognitive analysis of brand namesfrom a fresh perspective—the angle of conceptual blending theory, it aims at solvingthree major problems: can conceptual blending theory be used to analyze brand namesand uncover the meaning construction process of brand names? How does conceptualblending theory work in brand names analysis, in other words, how does conceptualblending theory work to reveal the meaning constuction processes of brand names?What new discoveries will be found in brand names with the application of conceptualblending theory?
This thesis intends to do a qualitative and quantitative analysis of brand names under the framework of conceptual blending theory to uncover the internal meaningconstruction processes of brand names and bring some enlightenment to entrepreneursto catch consumers’attention to their brands.This thesis will focus on the application of conceptual blending theory, and brandnames will be the objects.In the introduction part, research background, research object, research method andauthor’s expected research results will be mentioned.The body part consists of four chapters.Chapter one is the
literature review. In this part, review on the studies of brandnames and review on the studies of conceptual blending theory will be included.Specifically, it consists of other learners’ research methods and research perspectives ofbrand names and the study focus and research method of the author. Then, retrospectionof the development of conceptual blending theory is indispensable, some ingredients ofconceptual blending theory will be contained, such as its origin, its development, itsrepresentative learners, its achievements and its application. The research purpose of theauthor will be also mentioned.Chapter two desires to introduce the theoretical framework of this research. Keypoints in conceptual blending theory, such as the mental spaces, the cross-spacemapping and the network model of conceptual blending theory, will be included.Chapter three mainly focuses on data collection and research methodology of thisstudy. To be more specific, the sources of brand names, classifications of brand names,the specific research methodolgy and research procedure of brand names with theconceptual blending theory will be discussed.Chapter four is the co
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