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customers and staff, the public need to think that we are a friendly company; this will make them want to come to store. Business treat everybody the same. The people with less money will be treated the same as people that have lots of money. Primark make everyone in the store feel individual, and make everyone feel like they are ‘special’.

Task 11

How are Primark’s prices set to reflect their objectives and market conditions?

Studies had shown that low-cost retailer such as Primark is the store what people wanted.

If we compare other retail companies in the UK, the only thing it does not have is probably the budget chain like Primark clothing.

Primark is in the Tertiary Sector; the store buys raw materials from a Secondary Business and sells the products, such as clothing and shoes. It is a large, multinational business. It is quite a well-known business and there are several stores throughout the United Kingdom. Most of people have heard of this store, so it is a strong, well-run organisation. Primark earn plenty of profits, so they are able to provide more products for the public.

The businesses objectives are to provide good quality products for the public. Business wants the public to realise that they are a good company and just because products are cheap, it doesn’t mean that they are rubbish. This will achieve by having their products made by people that know what they are doing and test them to check that they are good in quality.

To sell goods at reasonable prices; business provide wide range of options to customers, in good quality at reasonable prices. As compare at other stores, selling similar products, and making Primark is low in price.

Task 12

Illustrate how Primark integrates their promotional activity to achieve their marketing objectives.

In the UK, the retail value-clothing market is growing. At the expense of retailers with more established, quality reputable clothing lines, several companies such as Matalan, Tesco, and Asda are pushing their self to offering consumers low-cost, high-fashion. Primark, a subsidiary of Associated British Foods plc, is arguably the fastest grower with 162 stores in the UK, Republic of Ireland, and a small presence in Spain.

'Our low prices are the result of technology, efficient distribution and supply, bulk-buying and the fact that we spend almost nothing on advertising.'

The company is able to negotiate cheap prices from manufacturers in Asia and Eastern Europe because of the high volume of turnover that it focuses on achieving in its stores. It accepts lower profit margins on its products, all in all ensuring price points that are well below anything that the majority of retailers can offer. Primark stores are often heaving with people, messy, and plagued by long queues, but customers know to expect this.

Primark, with the slogan 'looks good, pay less', targets primarily the fashion conscious, price conscious under-35s segment, both males and females. The success of Primark products assortment strate本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。