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任务一

比较由市场营销协会、美国营销协会规定和你选择的另外一个市场营销的定义。

美国市场营销协会(AMA)将营销定义为“一个活动的机构，用于为消费者、客户,合作伙伴和全社会创建、交流、传递、交换有价值的产品。

根据美国市场营销协会(AMA)，营销是商业的一个关键因素。美国市场营销协会提高营销的标准,他们想要在这一领域招聘熟悉这些业务能够提升业绩的合适的人才。雇主知道或者热衷于学习营销并了解营销行业的发展趋势。美国市场营销协会想要组建一个顶级的营销团队。所以,他们熟悉业务，擅长相关业务,满足客户的需求。

市场营销协会(CIM)将营销定义为“一个管理过程，负责识别、预测和满足客户需求，以此获得相关利润。”

CIM表明,营销是一个管理的过程，是给业务带来巨大商业利润的关键步骤。在营销的过程中，需要正确识别客户,鼓励他们,满足消费者,这样利润将会如期而至。

Task one

Compare the definitions of Marketing given by the Chartered Institute of Marketing, the American Marketing Association and one other definition of your choice.

American Marketing Association (AMA) define marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

According to American marketing Association (AMA) marketing is a key factor of a business. AMA raise standard in marketing as, they want well to hire the right talent in this field of business. Hire people who knows or kin to learn marketing industry trends. AMA wants to put togather a top notch marketing team. So, they can get business and fulfill customers needs effectivly.

The Chartered Institute of Marketing (CIM) define marketing as 'The management process responsible for identifying, anticipating and satisfying customer requirements profitably.'

CIM shows that marketing is a managerial process it is a key fact to bring profit to the business. Identify the customer correctly, encourage them and satisfy coustomer, as a result profit will follow automatically.

According to Marks & Spencer (M&S) Marketing is “understanding the competitive marketplace we operate in, as well as working closely with suppliers and product teams. All with the aim of providing customers with fantastic choices and great value.”

To introduce the M&S brand and communicate with the customer and to understand the demands marketing plays an important role in the business.

Task two

Using Primark as an example, describe how market-oriented they are in terms of their Mission Statement/Main Objectives, Customer Communications and other relevant characteristics.

A market economy is an economy based on labour in which the prices of products and services are determined in a free price system and set by supply and demand.

June 1969, the first Penneys store opened in Mary Street, Dublin. Within a year, four more stores opened in the Greater Dublin area.

In 1971, the first large store opened outside the Dublin in Cork and by the end of that year 11 more stores were opened in Ireland and one in Northern Ireland.

By 1973, the number of stores reached 18 in Ireland and Primark began trading in Great Britain w本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。