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se through the wider market exposure. New concept development of Bistro M in Hong Kong is recent members added to the Group's family of specialty restaurants;
4). The Group's venture into the institutional catering industry with the Asia Pacific Catering since the early 90's has gradually developed into a competitive and strong market leader in the field. Major customers being served cover a wide scope of institutions ranging from most hospitals, universities, private and public corporations, both in Hong Kong and China. As to date, the Group's institutional catering business has been internationally recognized with both the ISO9001 and HACCP accreditation;
5). As one of the fast food industry’s most important operational logistics, the Group possesses a food processing plant in Guangzhou, China as well as other countries. These facilities include all kinds of fully mechanized and automated food processing lines, quality control laboratory, cold and dry storages, and distribution process;
6).The restaurant also concentrates on employees' development and promotion in order to improve their work performance, focuses on strengthening employee relations and promoting corporate citizenship.
1.3 Current situation of fast food industry in the UK
The fast-food restaurant industry has been one of the fastest growing industries in the UK. Perhaps no other industry can pay, both literally and figuratively, so much attention to the nature of mass consumption. The typical English consumes about three hamburgers and four orders of no matter what kind of fries every week. Roughly a quarter of this nation's population buys fast food every day .Yet few people give the slightest thought to who makes the fast food or where it comes from. Not only for children, almost all companies today target many of their ads to "heavy users" - men between the ages of sixteen and twenty-four, who often eat fast food three or four times a week.
Since the fast food industry has been developing so fast, the numbers of fast food restaurants at the present time is increasing with an incredible speed. A survey of American schoolchildren found that ninety-six percent could identify Ronald McDonald. The only fictional character with a higher degree of recognition was Santa Claus. [6] This phenomenon is also applied to Britain. So the impact of fast food on the nation's culture, economy or even every aspect is hard to overstate. Now fast food is served not only at restaurants but also at stadiums, airports, college campuses and elementary schools, gas stations and even hospital cafeterias. In the past few decades, the United Kingdom spent about $6 billion on fast food. But last year they spent more than $100 billion on fast food. As McDonald’s (2011) stated in their website that McDonald’s is the largest fast food restaurant chain in the world, they also have nearly 1200 fast food restaurants existing in different places in UK. Moreover, according to Burger King (2011), there were more than 11500 Burger King fast food restaurants opening in 72 countries and nearly 1400 opening in UK while Subway (2011) also indicated in their webpage that by the end of 2010, there were already 1513 Subway fast food restaurant opening in UK and Ireland.
The changes caused by fast food have appeared so quickly and have been so profound and lasting that it is now hard to conceive of a world without hamburgers served in brightly colored