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论文作者:www.51lunwen.org论文属性:作业 Assignment登出时间:2014-05-13编辑:cinq点击率:10966
论文字数:3000论文编号:org201405121411575070语种:英语 English地区:英国价格:免费论文
关键词:expands the marketfast foodCurrent situation
摘要:大家乐集团是香港最大的快餐餐厅集团。虽然越来越多的中国快餐店在朴茨茅斯开建,大家乐集团缺并未试图扩大自己的市场。
大家乐集团如何扩大市场的调查 An investigation of how Café de Coral Group expands the market in Portsmouth
Chinese fast food restaurant was more and more popular in the world. With the people would like to consume in Chinese fast food restaurant, more and more Chinese fast food restaurant was built in Portsmouth. Café de Coral group is the largest Chinese Fast Food restaurant group in Hong Kong and in the world. Though more and more Chinese fast food restaurant was built in Portsmouth, Café de Coral group has not tried to expand their market there. This project aims to forecast whether there is an opportunity for Café de Coral expands their market in Portsmouth through Data collection method. Since we focus on how Café de Coral Group can expand their market in Portsmouth, we should firstly survey the development situation of Chinese restaurant in Portsmouth. A questionnaire survey has been made to find out factors relevant to a successful expansion. The result suggests that there may be an opportunity for Café de Coral group expands their market in Portsmouth and suggestions will be given to its expansion.
This part will introduce the background of the project and the reason of choosing the research question that how Café de Coral Group can expand their market in Portsmouth. The main issues to be studied in the project will also be presented.
Fast food, it means meals pre-prepared can be quickly available to customers, such as hamburgers, Lunch box. Whether western fast food or Chinese fast food, all reflect the features of convenience, section, and being served as a staple. During the last few decades, fast food has permeatedd every corner of European society. This industry that began with a handful of modest hot dog and hamburger has spread all over the UK. Chinese fast food r本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。