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sumer education to cultivate the importance of the consumer market. Online retailers can open online training, online seminars, online virtual showroom to establish a series of measures to make all aspects of consumer products have a more comprehensive understanding, to meet the information needs of consumers, and promote the generation of purchase behavior. In short, internet marketing strategy many things still need to local conditions.

As China's e-commerce online home of a star, with the industry's unique business model. In the form of e-commerce to the city center for the integration of resources, community service centers, using the Internet and instant city logistics system, the realization of networked urban living.

The project is well-known to local supermarkets, shopping malls, stores tens of thousands of products and physical stores to display a consistent form, its prices, pictures and text descriptions to show on the site, so that urban and rural residents will be sitting at home via the Internet or phone orders hypermarkets, supermarkets necessary goods of everyday life, while providing merchandise comment feature, consumers can enjoy the proximity to stores like buying interaction. In addition, users will be of various commodities ordered exactly the same with shopping malls, and even lower prices, instant and free delivery hands of customers (usually within 45 minutes), and the use of cash on delivery, satisfied with the returns of payment way, all goods are issued by the store shopping vouchers to enjoy stores unified service. So that people avoid infringement of fake and shoddy goods, as well as online fraud from happening. Urban and rural residents to achieve the use of electronic commerce in daily life necessities to facilitate the purchase, the real solution of e-commerce last mile problem, solve the traditional e-commerce can not avoid payment difficulties, without the necessities of life, can not guarantee the quality, timeliness poor Four drawbacks.

When the daily necessities are available through the Internet, point of purchase, and can do city high-speed service, we only truly "Internet" promised but has yet to be done, "pointing between and enjoy life." On this basis, the family line to the long tail theory, to fully exploit people's other needs, providing a variety of product choices (such as gourmet fast food, Xinhua Bookstore, maternal and child products, various ticketing), and diversified value-added services (such as real estate information, personnel information, housekeeping services, etc.). Meanwhile, in the daily life of the people had a service-dependent, based on the various functions of e-commerce, as well as utilities, mobile phone recharge card replacements and other convenience services integration of resources through a home online shopping site this platform, erected the public and the city life a virtual bridge between services.

     Family online quickly penetrate into people's lives, with its unique business model is closely related to e-commerce because it avoids the traditional four drawbacks:

    Payment difficult: Family online using cash on delivery, satisfaction guaranteed in case of re-payment, without the presence Returns troublesome situation. Even if individuals do not need to pay any return shipping.

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