Bussiness ManagementMBAstrategyHuman ResourceMarketingHospitalityE-commerceInternational Tradingproject managementmedia managementLogisticsFinanceAccountingadvertisingLawBusiness LawEducationEconomicsBusiness Reportbusiness planresearch proposal
英语论文题目英语教学英语论文商务英语英语论文格式商务英语翻译广告英语商务英语商务英语教学英语翻译论文英美文学英语语言学文化交流中西方文化差异英语论文范文英语论文开题报告初中英语教学英语论文文献综述英语论文参考文献
ResumeRecommendation LetterMotivation LetterPSapplication letterMBA essayBusiness Letteradmission letter Offer letter
澳大利亚论文英国论文加拿大论文芬兰论文瑞典论文澳洲论文新西兰论文法国论文香港论文挪威论文美国论文泰国论文马来西亚论文台湾论文新加坡论文荷兰论文南非论文西班牙论文爱尔兰论文
小学英语教学初中英语教学英语语法高中英语教学大学英语教学听力口语英语阅读英语词汇学英语素质教育英语教育毕业英语教学法
英语论文开题报告英语毕业论文写作指导英语论文写作笔记handbook英语论文提纲英语论文参考文献英语论文文献综述Research Proposal代写留学论文代写留学作业代写Essay论文英语摘要英语论文任务书英语论文格式专业名词turnitin抄袭检查
temcet听力雅思考试托福考试GMATGRE职称英语理工卫生职称英语综合职称英语职称英语
经贸英语论文题目旅游英语论文题目大学英语论文题目中学英语论文题目小学英语论文题目英语文学论文题目英语教学论文题目英语语言学论文题目委婉语论文题目商务英语论文题目最新英语论文题目英语翻译论文题目英语跨文化论文题目
日本文学日本语言学商务日语日本历史日本经济怎样写日语论文日语论文写作格式日语教学日本社会文化日语开题报告日语论文选题
职称英语理工完形填空历年试题模拟试题补全短文概括大意词汇指导阅读理解例题习题卫生职称英语词汇指导完形填空概括大意历年试题阅读理解补全短文模拟试题例题习题综合职称英语完形填空历年试题模拟试题例题习题词汇指导阅读理解补全短文概括大意
论文作者:留学生论文论文属性:学期论文 termpaper登出时间:2011-01-31编辑:anne点击率:3592
论文字数:3080论文编号:org201101311607206153语种:英语 English地区:英国价格:$ 33
关键词:market competition strategyAmazonBARGAINING POWERCOST LEADERSHIP STRATEGY
Executive summary
Nowadays, the competitive strategy of the business is most important for the development of the company in the hypercompetitive entrepreneurial environment. This report is to analyze Amazon’s market competition strategy based on the theories of Porter’s five forces and generic marketing strategies.
Amazon.com is one of the famous online bookstore sellers. Meanwhile, the Amazon is also a famous national personal network. The web site now has nearly 15 million registered users, and a total of 6.05 million pieces of commodities have been landing.英国市场论文代写 Furthermore, Amazon’s successful online transactions totally are nearly 1.48 billion Yuan in Chinese market. As for Amazon, in order to achieve success in the fierce competition of the online seller market it needs effective competitive strategy to attain profit and improve its development in the future.
Contents
EXECUTIVE SUMMARY 2
1. INTRODUCTION 2
2. PORTER’S FIVE FORCES COMPETITIVE STRATEGIC ANALYSIS 3
2.1 THE THREAT OF NEW ENTRANTS TO THE INDUSTRY 3
2.2 THE THREAT OF SUBSTITUTE PRODUCTS 5
2.3. THE BARGAINING POWER OF BUYERS 6
2.4. THE BARGAINING POWER OF SUPPLIERS 6
2.5. THE INTENSITY OF RIVALRY AMONG COMPETITORS IN THE INDUSTRY 7
3. EVALUATE THE DEVELOPMENT OF AMAZON’S COMPETITION STRATEGY 8
3.1. PORTER GENERIC STRATEGY 8
3.2. COST LEADERSHIP STRATEGY 9
3.3. DIFFERENTIATION STRATEGY 10
3.4. FOCUS STRATEGY 10
3.5. CORE COMPETENCE STRATEGY 11
3.6. THE AMAZON.COM MARKETING MIX STRATEGY 11
4. CONCLUSION 13
ReferenceS: 14
References:
Ansoff, I and McDennell,E. (1990)Implanting Strategic Management, 2nd edn Prentice Hall
Arthur A. Thompson and A.J. Strickland: Strategic management concepts and cases, 12th edn.
Campbell, D., Stonehouse, G., Houston, B. (2002) Business Strategy, an introduction, 2nd Edition, Oxford, Butterworth-Heinemann
Denscombe Martyn (1998) The Good Research Guide: for small- scale social research project
Gall, M.D., Borg W.R and Gall, J.P. (1996) Educational Research: An Introduction (6th edn), New York, Longman
Gerry Johnson. Kevan Scholes.Marketing Assignment代写(2002) Exploring Corporate Strategy 6th Edition
Ghauri, P. and Gronhaugh, K. (2002) Research Methods in Business Studies: A Practical Guide, Harlow, Financial Times Prentice Hall.
代写需求
论文题目:推荐
论文语种:英文
您的研究方向:金融
是否有数据处理要求:否
您的国家:英国
您的学校背景:一般
要求字数:2500
论文用途:硕士课程论文 Master Assignment
是否需要盲审(博士或硕士生有这个需要):否
补充要求和说明:具体要求在WORD里 请老师仔细阅读