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 Decision Making for Managers (MBSP 0238)
Refer/Defer
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Coursework 2009-10, Semester A/B
WILLIAM HILL PLC
Founded in 1934, William Hill is one of the best-known names in the gambling industry, providing gaming and betting services across three channels: online, on the high street and on the phone. We have been listed on the London Stock Exchange (WMH.L) since 2002 and employ over 16,600 people in the UK, Ireland, Israel and Bulgaria.
Our aim is to give our customers what they want, when they want it, where they want it. We are one of the UK's leading bookmakers, with a trusted high-street brand based on our in-depth knowledge of fixed-odds betting and our unrivalled customer service. With the advent of internet betting and gaming, we have extended our market-leading brand to a new generation of customers around the world.
Key facts about William Hill's retail business:
• We operate in around 2,300 betting shops across the UK and Ireland, most of which are open seven days a week, offering odds and taking bets on a wide range of sporting and other events
• We process over one million betting slips every day
• The gaming machines that we offer in the majority of betting shops enable customers to bet on roulette, slots and other random number generated events
• Our call centres for telephone betting can handle over 600 calls simultaneously
• We own and operate two Greyhound stadia (in Sunderland and Newcastle)
Key facts about William Hill Online:
• In October 2008, we established William Hill Online, the leading European online gaming and sports betting business
• Our online Sportsbook serves customers from over 175 countries, offering six languages and 11 currencies
• In 2007, we took online bets from 169 countries for over 60,000 events (350,000 markets) and over 30 sports
• Our gaming websites offer casino, poker, bingo and skill games
(source: https://www.williamhillplc.com/wmh/about/)

Requirements:
Requirement Guidance  Marks
A.
Provide an assessment of financial performance of William Hill over the last 4 years.  The analysis period is 2006-2009 (both years inclusive).
The company’s annual reports are available on company’s corporate website https://www.williamhillplc.com
You should only concentrate on profitability and investment ratios in this section.
Apart from ratios and annual report information, you may use media reports and articles about William Hill to assess its financial performance.
The calculation of ratios and any other financial data should be provided in appendix. The main body should only contain discussion.
Use references (only quality)
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to support your arguments. This section carries 40% of total marks. The maximum words limit for this section is 1000.
B.
Critically discuss how management accounting can assist a service providing business like William Hill. You are expected to provide a evaluative and argumentative account of this question.
You are expected to engage in extensive quality literature.
You are expected to provide examples where appropriate.
You are expected to clearly identify and evaluate various management accounting tools and techniques that are available to the management of William Hill. More importantly, 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。