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on Old economy business: United Way mostly dependent on old economies business in this way they do not follow advance techniques to handle their business.

Large trust gap: In this business has a large trust gaps toward age groups in this way they faces some challenges in their business because they have different age groups of employees and they do not pay well attention on their works.

Low public trust: They have low public trust compared to other large non-profit organizations it is one of the important reasons go their business down. (Beatty 2007).

SWOT

SWOT is known for Strengths, Weaknesses, Opportunities and Threats in the organizations

SWOT of United Way WA

Strengths- Strengths always give ability to achieve the organization's mission. It can be perceptible and imperceptible. Funding is strength of United Way. It is a Public Ancillary Fund - include DGR Item 2 Status. These funds are links between donors and organizations, who can receive tax deductible donations as deductible gift recipients (DGRs). Ancillary funds are two types-private ancillary funds and public ancillary funds.

Weaknesses- Weaknesses are the properties that prevent the organizations from their achievements of mission and full potential. Weaknesses are presents in United Way like 20% of children are not preparing to go school in their early year, other weakness is 'Homeless Coalition' means there are lack of permanent place of residence in the organization.

Opportunities- Opportunities are defined by the environment and works of organization. United Way have so many opportunities such as grant, exemptions and tax deductions, these all collect by donors and government.

Threats- Threats are difficult condition of united way because this will affect the economy of business such as funds, donations and charities. It happens when external environment conditions threat the profit of organization.

PESTLE ANALYSIS

Pestle analysis gives the information of whole situation of business .It includes political, social, economic, technical, and legal and environment factors.

Political factor- This factor effect the economy of non-profit organization because it's find out that areas which effected by government such as new tax and duty which change the whole revenue structure of organization, these includes tax policies, fiscal policy, trade tariffs.

Economic factor- This factor identify the economic performance of non-profit organization, this includes inflation rate, interest rate, foreign exchange rates, demand and supply and economic growth. United way concentrate on their strategy of business they work with their economic factor for providing opportunities to community.

Social factor- This factor identify the social conditions of the market like cultural trends, demographics and population. United way works with the different communities to fulfill their needs.

Technological factor- In this factor non-profit organization influence by inventions of technology. United way follows the innovative techniques to enhance their skills and experience in the business.

Legal factor-This factor affect the business from both external and internal sides, it affect the certain policies and certain laws. In this way United Way WA concern about these l