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h puts significant limitations on the development of regional tourism. However, as a part of its policy to facilitate tourism, the government has recently eased restrictions on visas.

The Pakistan Tourism Development Corporation maintains 21 Tourist Information

Centers at various sites across the country; in addition, there are information offices

operated by provincial tourism authorities. However, the standard of service offered isvariable and a rationalization of all centers is required, with staff training in foreign languages and customer relations. High-tech Tourist Information Centers of the kind available at Karachi International Airport, with e-mail, fax, and website facilities need to be established at the other major airports and city centers.

A website of 1500 pages showing Pakistanis scenic tourist sites and cultural heritage has recently been launched which will greatly enhance awareness both nationally and internationally.

There are approximately 41 tour operators in Pakistan that provide destination

management services for domestic and foreign tourists. As their services are critical to the development of international tourism, they need to be treated as a primary sub-sector and supported accordingly.

Several areas of regulation impact negatively on tourism, such as the forbidden

photography of bridges and airports, and restricted zones where trekkers require special permission to enter. These restricted areas could be limited and perhaps renamed permit zones. Tribal leaders may be involved in the development of ? tourism activities in their areas.

Although Pakistan possesses world-class tourist attractions, the international tourist

potential of areas such as the Swat Valley has been considerably reduced because of the lack of planning regulations, over-development and environmental degradation. Due to lack of co-ordination between the tourism industry and authorities in charge of natural, historical or religious sites, the tourism potential of such sites is not fully realized.

Conclusion:

It’s the only industry, which needed more and more exploration’ (Zamir Sheikh)

Pakistan is a major tourist attraction because it is blessed with natural beauty and

Historical places that can yield huge foreign exchange if properly and methodically

Exploited. Tourism could become foreign exchange earning industry for the country.

Though Pakistan, has lately taken initiative but still there is dire need of tireless efforts to exploit this sector and to add more dimensions to attract the tourists.

No proper attention was paid to harness the God gifted opportunity to earn more and

More foreign tourists and foreign exchange which would open up new vistas of

Employment in the tourism sector. Moreover the tourists may find and explore the market of their interest in Pakistan.

Involvement of private sector was important to give boost to tourism. Private sector

Should be given not only tax exemption but they also should be provided with vast

Opportunities to invest and they must be facilitated also in terms of money; a network of five stars hotels and motels should be constructed at all tourists’ spots