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, it is a country with its own history and cultural heritage, fascinating in its own right. Pakistan was the site for one of the world's earliest human settlements, the great prehistoric Indus Valley Civilization, the crucible of ancient empires, religions and cultures.

The land of Pakistan ranges from lofty mountains in the north, the Karakoram and the Himalayas, through dissected plateaus to the rich alluvial plains of the Punjab. Then follows desolate barrenness of Baluchistan and the hot, dry deserts of Sindh blending into miles and miles of golden beaches of Makran coast. Come and Explore the Treasures of Pakistan with us. A visitor to Pakistan is more than a tourist - to us he is an honored guest.

Competitive advantage of Pakistan over other countries:

o compete, a country has to possess a competitive advantage in terms of what it can offer better than the other countries. The other part of the competitive advantage equation is that the advantage the country possesses needs to get translated and communicated in marketing terms to the rest of the world. The advantage normally comes from the resources it has, and, more than that, the quality and quantity of these resources. The three major resources are financial, physical and human ones. These in economic terms are also known as factors of production i.e. land, labour, capital and entrepreneurship.

the tourism potential in the Northern Areas is no secret. The beautiful landscape and the unique cultural heritage give the Northern Areas a competitive advantage in attracting tourists. So our question is not how to identify the tourism potential, but rather to consider how tourism can help conserve this unique natural and cultural heritage while also contributing to desired improvements in the quality of life in the Northern Areas. These are the general goals, as I see them, of ecotourism. In order to understand how ecotourism might help to achieve this potential, we need to understand just what ecotourism is. This convention is about sustainable tourism, so we must also understand what we mean by sustainable tourism, and what are the similarities and differences between sustainable tourism and ecotourism.

Gilgit Baltistan is, perhaps, the most spectacular region of Pakistan in terms of its geography and scenic beauty. Here world’s three mightiest mountain ranges: the Karakoram, the Handukuch and the Himalayas – meet. The whole of Gilgit Baltistan is like a paradise for mountaineers, trekkers and anglers. The region has a rich cultural heritage and variety of rare fauna and flora. Historically, the area ha remained a flash point of political and military rivalries amongst the Russian, British and Chinese empires. Immediately after the end of British rule in the sub-continent in 1947, the people of this region decided to join Pakistan through a popular local revolt against the government of Maharaja of Kashmir.

Five out of the fourteen mountain peaks with height of over 8000 meters including the K-2 (world’s second heights peak) and some of the largest glaciers outside polar regions are located in Gilgit Baltistan. Acknowledging the vast potential of tourism and its effects on downstream industries, the Government of Pakistan as well as the Gilgit Baltistan Administration are focusing on tourism for creation of employment opportunities, achieving higher economic growth and to introduce to the outsi