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论文作者:留学生论文论文属性:案例分析 Case Study登出时间:2011-04-28编辑:anterran点击率:4615
论文字数:2760论文编号:org201104280850142558语种:英语 English地区:英国价格:$ 66
Title of the project
Investigation of China CYTS Tours Holding Limited (CYTS) and China International Travel Service Limited (CITS) and discuss: All industries 代写留学生论文are influenced by SLEPT factors. In what ways might international travel companies have been affected over the past 10 years?
Reasons for selection of the topic
China's tourism industry is one of the fastest-growing industries in the national economy and is also one of the industries with a very distinct global competitive edge.
As China initiated the policy of opening and reform, China's tourism industry witnessed tremendous achievements. As tourism industry plays a significant role in the national economy, an investigation and analysis of the industry is indispensable and essential.
Statement of issues to be investigated
This investigation investigated the whole tourism industry through the study of two Chinese travel agencies. It focused on the factors which influenced the tourism industry in terms of socio-cultural forces, political forces, economic and environmental forces, legal forces and technological forces. The ways in which international travel companies have been affected over the past 10 years will also be identified through the investigation.
Objectives of the project
The objective of this project is to testify the factors which have magnificent influence on tourism industry in the scales of society, legal, economy, policy and technology. The ways in which international travel agencies have been affected by all of the factors over the past 10 years as well as the current situation of the tourism industry will be identified. This objective will be a great help in analysing the current situation of the tourism industry and also a director to the further development strategy.
Rationale for the choice of issue linked to the topic
SLEPT Analysis is selected as the rational of the project, which I have learnt in the courses of International HR Management and Business Culture and Strategy. It refers to socio -cultural, political, economic and environmental, legal and technological factors. SLETP Analysis can be identified as the first step of analysing the external environment of an organisation.
Justification for Choice of Businesses
In this investigation, China CYTS Tours Holding Limited (CYTS) and China International Travel Service Limited (CITS) were chosen as the surveyed subjects for both of them are influential in China's tourism industry and the whole tourism market. They are representative with long history, large scale, distinct business strategy and decent business culture. The characteristics of the organizations and the reason why chose them as surveyed subjects will be illustrated specifically as the following.
China CYTS Tours Holding Limited (CYTS) — invests in travel, high-tech, venture capital and security business. CYTS business operations include inbound travel, domestic travel, outbound travel, conferences and Exhibitions as well as high-tech products development and technical support, travel-affiliated resources development and online information services. CYTS boasts the following achievements: annual reception of travelers exceeds 1 million, annual turnover of 3 billion Yuan and annual net profit over 100 million Yuan. Until June 30, 2007, the total assets of CYTS have reached 4.305 billion Yuan, including 1.779 billion net assets. By 2008, China 本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。