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meaningful insights into the consumer experience
are limited, restricting both the advancement of screen
tourism research and the development of principles to harness,
manage and benefit from associated tourism activity in destinations.
Indeed, for destination managers, identifying the extent to
which visits are induced by film https://www.51lunwen.org/geguolw.htmlWhyand TV viewing is imperative if thebenefits of such visits are to be achieved and central to this is
gaining an understanding of visit experiences with a view to
managing and marketing destinations in an appropriate manner. In
particular, a pertinent issue for tourism marketers is tapping the
interest created by film to stimulate return visits in the longer-term,
thereby generating potential for sustained place interest, association
and activity in destinations.
The generic term screen tourism is adopted in this paper to describe
tourism that is generated by TV programmes, video, DVD as
well as film, that is, small and big screen productions (but not TV
programmes designed primarily to promote tourist destinations,
such as holiday shows). The author considers the widespread use of
the term film tourism (see Evans, 1997) to somewhat downplay the
importance of TV programmes in stimulating tourism and thus
* Corresponding author. Tel: þ44 (0) 1786 466452.
E-mail address: j.j.connell@stir.ac.uk (J. Connell).
Contents lists available at ScienceDirect
Tourism Management
journal homepage: www.elsevier.com/locate/tourman
0261-5177/$ – see front matter  2008 Elsevier Ltd. All rights reserved.
doi:10.1016/j.tourman.2008.06.001
Tourism Management 30 (2009) 194–207

isolate, assess and understand tourism activity and impacts is now
at a critical point in pushing forward screen tourism as a significant
generator of tourism in local areas. With the ongoing interest in
screen tourism across the world, such efforts have never been so
timely.
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