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mic Value of Tourism 5
1.3 Economic Value of Film 6
1.4 Growth in Film Attendance 7
1.5 Influence of Film on Tourism Demand 7
1.6 Tourism Development 8
1.7 Conclusion 9
2.0 The Research Object-The Loch Ness Area 9
2.1 Methodology 9
2.2 Characteristics Analysis 10
2.3 Survey 10
3.0 Analysis on the Investigation Results 11
3.1 Business Before Film 11
3.2 Business after Film 16
3.3 Deep Analysis 16
3.3.1 Cultural Background 16
3.3.2 Structure of Tourism 18
3.3.3 Structurewww.51lunwen.org of Tourism Consumption 21
3.3.6 SWOT Analysis 23
3.4 Conclusion 24
4.0 Recommendations 24
4.1 Catch the Success Factors 24
4.1.1 Advantage of Tourism Resources 24
4.1.2 Film-specific Factors 25
4.1.3 Government Encouragement 26
4.1.4 Community Marketing Activities 26
4.2 Take Positive Measures 27
4.3 Conclusion 29
References 30
Appendix A 30
Appendix B 32
Appendix C 36
1. Company Profile 37
2. The operation of statistical tables comparing 2008 and 2009 37
3. The statistical tables of the reasons for changes in the operation 40
4. The comments and suggestions tables 40
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