英语论文网

摘要：The purpose of this conceptual paper is to structure a model explaining how businesses operating within the field of tourism could gain competitive advantage and improve their financial performance through Corporate Social Responsibility (CSR).

2 presents an overview of related CSR literature. Terminology related to sustainability within the tourism sector is summarized in Section 3. Section 4 covers existing research of indicators for sustainable tourism. Section 5 develops hypotheses on how responsibility could benefit https://www.51lunwen.org/CorporateSocialResponsibility/2010/0817/1341591025.html tourism operators and what are the requirements for improved financial performance through responsibility. Section 6 discusses the core of our study and presents a model on gaining competitive advantage and improved financial results through responsible tourism. Section 7 summarises this study.

RELATED CSR LITERATURE
Corporate Social Responsibility as a Theory
Link between CSR and financial performance
TERMINOLOGY RELATED TO CSR WITHIN THE TOURISM SECTOR
Sustainable Tourism
Ecotourism
RESEARCH ON INDICATORS FOR MEASURING SUSTAINABILITY
IMPROVED FINANCIAL PERFORMANCE THROUGH RESPONSIBLE TOURISM
Hypothesis 1: If operators in the field of tourism were able meet their customers’ real demand for responsibility, as opposed to offering a supply of what they perceive as responsibility, they could enjoy a competitive advantage.
Hypothesis 2: Successful indicators used to measure responsibility in tourism have to be industry specific, understandable, concrete and meaningful for the customer.
Hypothesis 3: A CSR-brand operator in tourism can achieve a competitive advantage which translates into higher-than-average growth in revenue and profits.
A DESIGN FOR A FINANCIAL APPROACH TO DEVELOPING COMPETITIVE ADVANTAGE THROUGH RESPONSIBLE TOURISM

Figure 1

CONCLUSIONS
This paper maintains that the “sustainable” or “responsible” tourism offered https://www.51lunwen.org/CorporateSocialResponsibility/2010/0817/1341591025.html today does not attract demand due to the dislocation between supply and demand. We argue that the underlying reason is that the tourism operators and service providers have little or limited knowledge of the real demand for responsibility. Providers select their responsible actions without studying the demand by the customers. Therefore the demand for the existing supply of responsibility remains weak. Tourism operators will need to determine their customers’ expectations; meeting this demand is a key to competitive advantage. We also argue that businesses would need to develop “responsible brands” supported https://www.51lunwen.org/CorporateSocialResponsibility/2010/0817/1341591025.html by a tailored set of indicators in order to create this competitive advantage. The new demand from customers seeking responsibility will improve financial performance through increased volume and revenue.

REFERENCES
Ashley C. and Haysom, G. (2006) From philanthropy to a different way of doing business: strategies and challenges in integrating pro-poor approaches into tourism business. Development Southern Africa. 23(2): 265-280.

Bambrook, https://www.51lunwen.org/CorporateSocialResponsibility/2010/0817/本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。