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-of-pack or back-of-pack
nutritional information. A front-of-pack logo in additionto the traditional numerical nutrition fact box on the backof the pack may be more effective in helping consumers
make a healthy choice than back-of-pack nutritionalinformation alone (Geiger, Wyse, Parent, & Hansen,1991; Scott & Worsley, 1994). However, research on
nutrition labelling formats is relatively scarce and theARTICLE IN PRESSwww.elsevier.com/locate/appet
0195-6663/$ - see front matter r 2007 Elsevier Ltd. All rights reserved.doi:10.1016/j.appet.2007.05.009
Corresponding author.
E-mail address: Gerda.Feunekes@unilever.com (G.I.J. Feunekes).

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