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tar4&- The start-up capital required for this business is $15,000 which will be readily available from the owner's personal saving account. Various expected incomes and expenditures incurred by the business in the first year of its operations are expected to generate a profit of $11,470.

Section 2: BACKGROUND:

In today's competitive era, technology plays a very crucial role in human development. Technology is something which can never get stagnant and it keeps on growing regularly and rapidly, and in order to keep himself well posted and updated with the day-to-day happenings around the world, man has to be in touch with various forms of technology of which, the Internet is the most vital. The Internet is a medium which is accessible anywhere and anytime across the globe. Hence, the main aim of the project is to set up a medium sized business that has great demand and also has immense opportunity for growth.

2.1: Mission statement - The main aim of the company is to establish one of the best places of the web world which would not only provide access to the internet but also provides other additional requirements such as printing and faxing facilities, voice chat etc. The main objective of our project is to set up an internet café which would provide the users with various additional state-of-the-art facilities apart from internet, printing and faxing.

2.2: Company History - This is a completely new business venture which is going to be started by an individual person and which does not develop from any existing business firms.

2.3: Business Goals - The short term goal of our firm is to earn a profit of $10,000 in the first year of the setup of the café. Whereas, the long term goal include providing one of the best centers of web world with state-of-the-art facilities to the customers. The long term goals also include purchasing our own permanent commercial place for our business in the next 3-4 years by utilizing the profit generated from our business.

Section 3: MARKETING:

Various marketing strategies are essential to make the public aware of a new product or a service which is to be entered into the market. Since the service which is being provided by Matrix Cyber Café involves a larger target audience, it is essential that proper marketing skills should be employed to achieve the desired effect when the business actually enters the market and starts its operations. Keeping this in mind, following marketing tools were adopted to make a platform for the launch of Matrix Cyber Café.

3.1: Market Research -Before planning any business, a market research is the primary step to be taken to understand the market and the existing competitors. It is considered as the most important aspect for any business to make its existence and its presence felt in the market and also to remain competitive. For the actual setup of our business, a market research was conducted to check the compatibility and scopes of the business. The research was conducted with the help of country bureau of statistics; most of the statistical data was collected from this bureau. A short survey was also conducted in several small scale enterprises t本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。