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Lancaster (2005) proposed that inductive research essentially reverses the process found in deductive research. Lancaster (2005) further stated that in case of inductive research the researcher develops hypothesis and theories with a view to explaining empirical observations of the real world, and these empirical observations are based on the personal experience.

Qualitative and Quantitative research:

Hussey and Hussey (1997) proposed that quantitative approach is objective in nature and concentrated on measuring phenomena. Hussey and Hussey (1997) further mentioned that a quantitative approach involves collecting and analysing of numerical data and applying statistical results, on the other hand a qualitative approach is subjective in nature and involves examining and reflecting on perceptions in order to gain an understanding of social and human activities.

According to Bryman and Bell (2007) quantitative research can be constructed as a research strategy that emphasizes on the quantification aspect in the collection and analysing of data, on the other hand qualitative research can be referred to as a research strategy that emphasizes on the words rather than quantification in the collection of the data analysis. Bryman and Bell (2007) suggested that it is believed that the quantitative researchers use measurement but qualitative researchers do not. Bryman and Bell (2007) further mentioned that the quantitative and qualitative research can be taken to form the clusters of research strategy.

Easterby-Smith, Thorpe and Lowe (2002) proposed that “qualitative methods might concentrate on exploring in much greater depth the nature and origins of people's viewpoints”. Easterby-Smith, Thorpe and Lowe (2002) suggested that much attention has been given in the past to describing, coding and counting events, often at the expense of understanding why things are happening. This resulted in the predominance of the quantitative research methods.

Ghauri and Gronhaug (2002) mentioned that qualitative research is a mixture of the rational, explorative and intuitive, and depends on the skills and experience of the researcher in the collection and analysis of data. Ghauri and Gronhaug (2002) further stated that according to (van Maanen, 1983; Strauss and Corbin, 1990) “in doing qualitative research the skills that are needed are thinking abstractly, stepping back and critically analysing situations, recognising and avoiding biases, obtaining valid and reliable information, having theoretical and social sensitivity and the ability to keep analytical distance and using the past experience at the same time, and having a shrewd sense of observation and interaction”.

Ghauri and Gronhaug (2002) also mentioned that according to (Becker, 1970; Miles and Huberman, 1994; Strauss and Corbin, 1990) there are three major components of qualitative research, given as follows:

• Data

• Interpretive or analytical procedure

• Report

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