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论文作者:www.51lunwen.org论文属性:硕士毕业论文 dissertation登出时间:2015-04-29编辑:felicia点击率:32834
论文字数:论文编号:org201504232104352162语种:英语 English地区:英国价格:免费论文
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摘要:当今时代的不断发展对银行业提出了更高的发展要求,本文通过对银行业进行分析,探索银行业发展中service quality的重要性和价值。
• Sample size
• Type of questions
• Wording of the questions and how to ensure that they are intelligible and unambiguous
• Design of the questionnaire, including any instructions
• Wording of any accompanying letter
• Method of distribution are return of completed questionnaires
• Tests for validity and reliability and when they should be applied
• Methods for collating and analysing the data collected
• Any action to be taken if the questionnaires are not returned
The main types of questionnaire approaches are given as under:
• By post
• By telephone
• Face-to-face
• Group distribution
• Individual distribution
Saunders et al. (2003) proposed that the researcher needs to be absolutely clear before designing a questionnaire; the researcher needs to know what he wants to learn and what he wants to obtain. The researcher also needs to think ahead about how he is going to collate the collected data. If the researcher finds it difficult to collate the information gathered in a quantitative or qualitative way then there is no point of designing a questionnaire.
As many researchers such as Hussey and Hussey (1997), Easterby-Smith, Thorpe and Lowe (2002) suggested that questions should be open-ended or closed-ended, here in this research both types of questions have been used while designing the questionnaire. The reason why both types are included is that the respondent can give personal opinions or personal response in his or her own words.
Data Presentation and Analysis:
Lancaster (2005) proposed that analysing the data is the process of turning data into information. The information is the data which is in a form that can be used for explanation or decision making. The former proposed that there are four key roles for analysis; these involve distillation, classification, identification and communication. Here in this study the data will be presented by using such methods that are easy to follow. The questionnaire design is very clear and contains all the important questions that are required for the purpose of this research. The data will be presented in such a way that it will help to organize and summarize the results.
Reliability and Validity of the data:
According to Hussey and Hussey (1997) the reliability aspect is concerned with the findings of the research. The findings can be said to be reliable if other researchers repeated the research and obtained the same results. Bryman and Bell (2007) suggested that “reliability refers to the consistency of a measure of a concept”. Bryman and Bell (2007) further proposed that reliability is the degree to which two or more observers of the same behaviour agree in terms of their coding.
Hussey and Hussey (1997) mentioned that validity aspect is concerned with the extent to which the research findings accurately represent what is happening in 本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。