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The purpose of my study is to determine the significance of service quality and its dimensions on customer satisfaction, retention and loyalty in Bank Alfalah Limited of Pakistan, and how to improve the standards of service quality in order to satisfy the needs, wants and expectations of the customers, as customer satisfaction is the main factor that helps in retaining the customers.

Different types of Research:

Hussey and Hussey (1997) proposed that the many different types of research can be classified according to:

• The purpose of the research - the reason why are you conducting it

• The process of the research - the way in which data will be collected and analysed

• The logic of the research - whether the researcher is moving from the general to specific or from specific to general

• The outcome of the research - whether the researcher is trying to solve a particular problem or is making a general contribution to the existing knowledge.

Exploratory research:

According to Hussey and Hussey (1997) exploratory research is only conducted into a research problem when there are very less or no earlier studies to which the researcher can refer for the information about that particular issue or problem. They further stated that the aim of this type of research is to look for patterns, ideas or hypotheses, rather than testing or confirming a hypothesis.

Descriptive Research:

Hussey and Hussey (1997) proposed that descriptive research is a research which describes phenomena as they exist. Ghauri and Gronhaug (1995) suggested that in descriptive research the problem is structured and well understood.

Predictive Research:

According to Hussey and Hussey (1997) predictive research aims to generalise from the analysis by predicting certain phenomena on the basis of hypothesised, general relationships.

Applied and basic research:

Hussey and Hussey (1997) proposed that a standard classification of research divides projects into either applied or basic research. They further mentioned that basic research is sometimes referred to as fundamental or pure research. According to Hussey and Hussey (1997) applied research is a research which has been designed to apply its findings to solving a specific, existing problem.

Deductive and inductive research:

Lancaster (2005) suggested that deductive research deals with the theories or hypothesis and then tests out these theories or hypothesis through empirical observation. Lancaster (2005) explained that it is essentially a set of techniques that can be applied to theories in the real world in order to test their validity. Hussey and Hussey (1997) proposed that deductive research involves a conceptual and theoretical structure developed and tested by empirical observation; thu本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。