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It is mentioned on the website of Bank Alfalah Limited that “PACRA, a premier rating agency of the country, has rated the bank ‘AA' (double A), Entity Rating for long term and A1+ (A one plus) for the short term”. The ratings indicate that there is a very low expectation of the credit risk, also there is a strong capacity for the timely repayment of financial commitments in long term and by the highest capacity for timely repayment in the short term.

The bank has rapidly progressed and expanded the branch networks and deposit base, and is finding new ways to success. As of 31st December 2008 the bank is operating through 282 branches, including 48 Islamic branches and 7 foreign branches. Bank Alfalah Ltd has a huge network of shared online ATMs covering all the major cities in Pakistan. Bank Alfalah Ltd has expanded its business beyond local boundaries in the international arena and has opened branches in countries like Afghanistan, Bangladesh and Bahrain and is planning to grow further around the world.

Bank Alfalah's Islamic banking division was founded in year 2003. Bank Alfalah offers Shariah complaint products through a network of 48 branches, and is increasing the number of branches with the passage of time. According to the annual financial reports and website of Bank Alfalah Ltd that by the end of year 2003 the bank reflected a modest capital base of Rs 100 million and deposits totalling Rs 113.7 million in the Islamic banking sector. By the end of the year 2004 the bank's equity had risen more than four times to Rs 569 million and the deposit size had grown from Rs 113.7 million to Rs 7,229 million. Financial results have shown that the bank has been doing quite good business in the Islamic banking sector. There is a lot of potential in the Islamic banking sector as it is currently less than 3% of the banking sector in Pakistan.

Objective of studying the organisation:

The basic purpose/objective of studying the organisation is to gain the knowledge and experience of the policies and practices of Bank Alfalah Ltd about service quality and the impacts of service quality on customer satisfaction and retention.

Mission Statement:

The mission of Bank Alfalah Ltd is “To be the premiere organisation locally and internationally that provides the complete range of financial services to all segments under one roof. To develop and deliver the most innovative products, manage customer experience, deliver quality services that contributes to brand strength, establishes a competitive advantage and enhances profitability, thus providing value to the stakeholders of the bank”. (Bank Alfalah Limited 2009)

Organisational Structure:

Bank Alfalah Ltd's present organisational structure was implemented in 1997, since then minor adjustments have been made to cater the requirements of the business. The number of board of directors is seven. The board of directors of Bank Alfalah Ltd also includes the chairman of the bank. Board of directors is responsible for making the corporate strategy of the bank. Due to its mature 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。