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n Table 5 showed that use of a corporate web site was significantly
related to organisation size and sector (specifically whether or not an organisation
was private sector), with these variables explaining just over 5 per cent of the
variance in the criterion variable. Larger organisations were significantly more likely
to use their corporate web site for recruitment, while private sector organisations
were significantly less likely to use their corporate web site for recruitment.
The model shown in Table 6 produced a Chi-square value of 5.03, which was not
significant. The logistic regression analysis in Table 6 showed that the criterion of
perceived success of commercial jobs boards could not be predicted using the
predictors of organisation size, sector, industry and recruitment difficulties.
The model produced a Chi-square value of 9.25, which was not significant.
While the logistic regression model in Table 7 was not significant, the predictor of
organisation size was shown to have a significant effect on the criterion of perceived
success of corporate web sites, in that larger organisations were more likely to find
this method successful. The perceived success of corporate web sites could not be
predicted using sector, industry and recruitment difficulties.
Are there steps that employers can take to improve their success at using
online recruitment methods?
Interviewees were asked to discuss whether there was anything that they felt that
they had done that had impacted on the success or otherwise of their use of
TABLE 5 Logistic regression examining factors affecting the
adoption of corporate web sites (n = 811)
Variable B Wald Significance
Organisation size 0.17 9.13 p < 0.01
Public sector (dummy) -0.12 0.13 NS
Private sector (dummy) -0.77 7.07 p < 0.01
Industry 0.05 0.14 NS
Recruitment difficulties 0.15 0.56 NS
(Constant) -1.06 5.39 p < 0.5
TABLE 6 Logistic regression examining factors affecting the
perceived success of commercial jobs boards (n = 811)
Variable B Wald Significance
Organisation size -0.07 0.30 NS
Public sector (dummy) -0.07 0.01 NS
Private sector (dummy) -0.73 1.49 NS
Industry -0.03 0.01 NS
Recruitment difficulties -0.50 0.91 NS
(Constant) 2.28 4.88 NS
Analysis of online recruitment methods in the UK
268 HUMAN RESOURCE MANAGEMENT JOURNAL, VOL 18 NO 3, 2008
© 2008 The Authors.
Journal compilation © 2008 Blackwell Publishing Ltd.
online recruitment. The analysis of this information produced a number of key
themes.
Driving traffic to a corporate web site The interviews provided some evidence that
those companies that use their corporate web site successfully for recruitment are
those that either have a prominent brand as an employer or take steps to drive job
seekers to their web site. It was clear that corporate web sites cannot successfully be
used to recruit employees in organisations that are not already very well known
unless a company adopts other advertising channels such as jobs boards or print
media to drive people to the site. For instance, one interviewee from a small charity
had experienced difficulties using their corporate web site as job seekers rarely
looked at the site. Another interviewee commented that he was “not sure how
successful we would be if we only used online methods as nobody would look at
our website”. Common