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论文作者:www.51lunwen.org论文属性:硕士毕业论文 dissertation登出时间:2015-06-25编辑:felicia点击率:37038
论文字数:16145论文编号:org201506241959321063语种:英语 English地区:芬兰价格:免费论文
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摘要:这是一篇芬兰商科硕士毕业论文,简要叙述了诺基亚的发展历程。
Clearly, Nokia has established successfully its solid distributing network with less medium chains and levels, which presses close to market and ensures the annually launch of 40-50 new styles products in the market.
2.3. Staff policies
Respect employees and emphasize localization of talents
At Nokia, it is believed that people are its most valuable resource. The Nokia Way means providing individuals with a platform for personal growth in a challenging environment with a clear vision, goals, and shared management principles. Nokia brings together talented individuals who share these principles, and therefore share success.
Nokia thinks highly of the localization of talents. At present, there are 5.5 thousand persons hired by Nokia China, 95% of whom are local people. And the whole administration is nearly comprised of Chinese.46 In order to help employees to confront effectively the challenge of current telecommunication industry in China, Nokia is improving its administrative education through specially established Nokia Chinese Institute and the cooperative EMBA program with Beijing University. Due to the great efforts on cultivation on talents, the annual ratio of employee turnover is less then 5%, a relatively low number among all the hi-tech industries.
As is well known, the determining factor on the success of a company lies on talents. Strategically, the particular environment of taking care of people in Nokia builds harmonious and stable circumstance in the company. Furthermore, this constructs Nokia’s core competence in the long run.
2.4. Everyday operation
React rapidly to the market fluctuation
As markets fluctuate anytime and product life cycles accelerate, it’s impossible to define any particular market segment statically. In such an environment, the essence of strategy is not the structure of a company's products and markets but its capacities to meet the emergency. A successful company should react rapidly to regulate its products to meet the new market tendency.
Nokia understands deeply the market principle of “survival of the rapidness”, and behaves as follows:
1. Rapidness of feedback of market information
There is special network to collect market information in Nokia in China. And there are more than 300 marketing people belong to market department, who collect all kinds of data and information every day. And the collected materials will be handed in at the very day without any delay, to deliver different market analyzing groups to do research. Because the different g本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。