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论文作者:www.51lunwen.org论文属性:硕士毕业论文 dissertation登出时间:2015-06-25编辑:felicia点击率:37043
论文字数:16145论文编号:org201506241959321063语种:英语 English地区:芬兰价格:免费论文
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摘要:这是一篇芬兰商科硕士毕业论文,简要叙述了诺基亚的发展历程。
To strengthen application of high technology to meet the changing taste of consumers and to adapt the fugacious competitively economic environment, Nokia adopts the following tactics:
2.1. R&D and product design
Thinking much of the effects of R&D is one of the Nokia’s key success factors.
As of December 31, 2005, Nokia had R&D centers in 11 countries and employed 20,882 people in research and development, representing approximately 36% of Nokia’s total workforce. R&D expenses totaled EUR3825 million in 2005, representing 11.2% of Nokia’s net sales in 2005, compared to 12.9% of net sales in 2004.Nokia researchers support the product development units to master key technologies to develop competitive products efficiently, and also they explore new ways not available yet.
Simultaneously, Nokia maintains strong global contacts to monitor and influence technological developments. It actively participates in standardization and R&D projects in cooperation with universities, research institutes, and other companies. For example, till now, Nokia Research Centre in China (established in 1998) has cooperated on 60 odd projects with more than 20 famous Chinese universities, including Tsinghua University,Zhe Jiang University,and Beijing University of Posts and Telecommunications etc.
Moreover, Nokia invested a postdoctoral scientific working station in China in 2004, in order to improve the core competence of research on high technology relying entirely on indigenous talents.
As a result, Nokia has possessed sufficient technology reserve for its foreseeably future development on the global market including China.
Emphasizing on the importance of individualized handset design.Nokia realizes deeply that handset is not used only as a telephone, but more often used as something of “show cool” than its basic function. Along with the gradually mature technology of mobile phone, distinguished and individualized design become more eminent above all other factors to attract consumers.
Nokia’s design experts have come together into a single team with a broad understanding of what people want from their mobile devices. Alongside them, armies of trend spotters hunt out the latest in-thing, taking their inspiration from what’s going to be hot in the worlds of fashion, art, architecture and other creative industries. This is the wellspring of Nokia’s human approach to design; understanding consumers and key trends, then interpreting these into products that look and work the way people want them to.
Design is at the heart of Nokia’s business, because the increase of the demand for consumers personalizing their mobile phones in truly original ways is an important emerging trend.
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