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论文作者:www.51lunwen.org论文属性:硕士毕业论文 dissertation登出时间:2015-06-25编辑:felicia点击率:37030
论文字数:16145论文编号:org201506241959321063语种:英语 English地区:芬兰价格:免费论文
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摘要:这是一篇芬兰商科硕士毕业论文,简要叙述了诺基亚的发展历程。
Strengthening the power to negotiate with suppliers
Upstream hardware suppliers are seeking for comates to arrange their daily operating in an orderly and profitable way. While along with the foundation of vast demand of brand royal people in the market, that cooperation with Nokia means large amount of payment turnover and stable return. In the eyes of suppliers, Nokia represents the guarantee of profit.
Simultaneously, Nokia holds together suppliers through Star Net Industry District, where suppliers and manufacturers interrelated and associated without distance. Thus, every enterprise in the district can benefit from zero stock, rapid information and united layout.
Decreasing the threat of substitutes
Under the vast investment in R&D, Nokia insists on technology innovation、refurbishing handset appearance and shaping superior brand image to keep increasing consumers’ royalties to Nokia brand.
In addition, Nokia takes actively part in other territories such as 3G, PDA, and game etc. in order to grasp the front tendency of mobile phone. Nokia can now hold on the position to lead the tide of industrial development in the future.
As a result, Nokia can defend itself against the threat of substitutes successfully, and shape itself a prominent position.
Surpassing competitors
In virtue of its differentiated strategy, Nokia focus on keeping technology ahead、maintaining figure eminent、ensuring function powerful、providing after-sale service high-quality、and keeping reaction to market fluctuation quicker, all these characteristics of Nokia construct synthetic advantages when compared with other brands. Clearly, other competitors can hardly overcome the consumers’ royalties without extra large expenditure. Thus, Nokia established solid comparative advantages to participate industrial competition, which adversely hold back other contenders effectively.
In conclusion, although there are many similarities( as mentioned in Chapter 3) in their competitive strategies adopted by 3 main competitors (Motorola、 Samsung, and Nokia), and even sometimes the market was driven by new products from Motorola and Samsung ( e.g. “Razor series” and “X series” respectively), this temporary lead cannot shake the top 1 position of Nokia, which is established on holistic strength and balanced development of every aspects. (Detailed comparison out of the report and not spread here)
Chapter 6. Evolution of Nokia’s Competitive Strategies
Along with the market fluctuation over time, new trends of handset industry appear gradually. To grasp the future flux on market share and industrial environment, it is necessary for Nokia to nip in the bud. The following is about the new trend in Chinese handset industry and suggestions about the probable strategies Nokia may adopt:
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