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论文作者:www.51lunwen.org论文属性:硕士毕业论文 dissertation登出时间:2015-06-12编辑:felicia点击率:30460
论文字数:16018论文编号:org201506082143108096语种:英语 English地区:澳大利亚价格:免费论文
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摘要:这篇文章主要调查分析影响阿拉伯人购买医保服务的重要因素。
The factor of dissatisfaction from Halal food was less varieties of food in hospitals and is an issue for longer stay patient.
It is discussed thoroughly that Arab patient travel to UK for advanced treatment and after searching the global market they make their own decision. They always consider the best for their own treatment and something of value.
From the survey it is revealed that 75% of Arab patients are strongly agree that they paid for something of value and about 17.5% were somewhat agree, a very few consumer showed their disagreement with the statement due to failure of consultant or nurses on time response. It was due duty changing, Doctor Absenteeism and during emergency.
Arab patients were satisfied from the UK treatment and 72.5% of Arab patient strongly agree that UK treatment fully satisfied their needs and expectation.
It is clear from this question that 50% of Arab patient were strongly agree that UK health service are placed competitively in the market in respect to price and brand, 5% were somewhat agree, 22.5% don't know, 10% were somewhat disagree and 12.5% were very disagree.
It is briefly discussed in the Devetag's model UK health care services are placed in the global market competitively i.e. price and brand.
According to (Pekkala et al 1983) stated that reliable product or service needs proper introduction and advertisement in the desire market before launching. He further argues that services needs proper segmentation, advertisement and it is the responsibility of marketers to consider the cultural values of a country before providing his product or service to the consumer.
In the Devetag's model UK health care services are classed as “A” of superior and expensive quality.
According to NHS chief David Nicholas that in 2013 budget 15% of wealth will be spent on the health care service which will make the UK health care more advance and cheaper and still UK health care is cheaper than Denmark and rest of Europe.
These above theories show that UK health care service is better than other health services in the global market by price and other perspectives.
It is also clear that 72.5% of Arab patient are enough satisfied from the UK treatment and willing to return UK for further treatment if necessary.
This satisfaction is the contribution of GP's and nurses and due the proper use of available facilities. Arab patient treated in UK hospitals are the best source and direct method of advertisement. About 85% of Arab patient showed their willingness that they will advise and recommend UK treatment to other consumer.
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