Bussiness ManagementMBAstrategyHuman ResourceMarketingHospitalityE-commerceInternational Tradingproject managementmedia managementLogisticsFinanceAccountingadvertisingLawBusiness LawEducationEconomicsBusiness Reportbusiness planresearch proposal
英语论文题目英语教学英语论文商务英语英语论文格式商务英语翻译广告英语商务英语商务英语教学英语翻译论文英美文学英语语言学文化交流中西方文化差异英语论文范文英语论文开题报告初中英语教学英语论文文献综述英语论文参考文献
ResumeRecommendation LetterMotivation LetterPSapplication letterMBA essayBusiness Letteradmission letter Offer letter
澳大利亚论文英国论文加拿大论文芬兰论文瑞典论文澳洲论文新西兰论文法国论文香港论文挪威论文美国论文泰国论文马来西亚论文台湾论文新加坡论文荷兰论文南非论文西班牙论文爱尔兰论文
小学英语教学初中英语教学英语语法高中英语教学大学英语教学听力口语英语阅读英语词汇学英语素质教育英语教育毕业英语教学法
英语论文开题报告英语毕业论文写作指导英语论文写作笔记handbook英语论文提纲英语论文参考文献英语论文文献综述Research Proposal代写留学论文代写留学作业代写Essay论文英语摘要英语论文任务书英语论文格式专业名词turnitin抄袭检查
temcet听力雅思考试托福考试GMATGRE职称英语理工卫生职称英语综合职称英语职称英语
经贸英语论文题目旅游英语论文题目大学英语论文题目中学英语论文题目小学英语论文题目英语文学论文题目英语教学论文题目英语语言学论文题目委婉语论文题目商务英语论文题目最新英语论文题目英语翻译论文题目英语跨文化论文题目
日本文学日本语言学商务日语日本历史日本经济怎样写日语论文日语论文写作格式日语教学日本社会文化日语开题报告日语论文选题
职称英语理工完形填空历年试题模拟试题补全短文概括大意词汇指导阅读理解例题习题卫生职称英语词汇指导完形填空概括大意历年试题阅读理解补全短文模拟试题例题习题综合职称英语完形填空历年试题模拟试题例题习题词汇指导阅读理解补全短文概括大意
论文作者:www.51lunwen.org论文属性:学术文章 Scholarship Essay登出时间:2015-02-28编辑:Cinderella点击率:13043
论文字数:5900论文编号:org201501301741483815语种:英语 English地区:英国价格:免费论文
关键词:non-traditional gender aestheticconsumption性别美学
摘要:本文研究了男性美学价值观与消费观发生改变的社会现象。对非传统性别美学价值观进行了深入研究。
“When there is a point where you are converging, and clothes are one example of that, then you need to deal with this person and this may cause, well not anxieties, because nothing is happening, but ah... well.. it’s a strange feeling”
(Richard)
Similar to the striving for uniqueness and otherness, contrasting serves the need for individuality. Contrasting, though, goes beyond just using non-traditional gender items, and is psychologically distinct. Whereas uniqueness supports the extended self, contrasting helps delineating individual identity from collective identity and sameness.
Non-traditional gender aesthetic consumers also had recurring aesthetic styles in their consumption behaviors. Thus we assume that consumers have certain aesthetic styles according to which they, inter alia, choose products and base their consumption decisions on. However, this does not mean that consumers have only one specific style but they deliberately choose different ones, which they can use to contrast their aesthetic style with others. In an aesthetic context, respondents evaluate authenticity based on mass consumption of items (=unauthentic) or on individually used, unique products. Aesthetic authenticity can be achieved when very few or no other people possess the same items, or are unable to copy a particular aesthetic style mix. Whereas Beverland (2005) contends that authenticity is socially constructed, our findings rather indicate that non-traditional gender aesthetics serve the purpose of highly individualized aesthetic authentication.
DISCUSSION
The findings of our study contribute to theory in at least two important ways. First, they show that consumers use non-traditional gender aesthetic items to deal with important life projects, such as the negotiations of gay, of urban and of gendered self understandings and to create a unique and authentic self. Our study highlights that rather consumer’s gender identity than their sexual orientation influences non traditional gender aesthetic consumption. Second, by contrasting consumption behavior and styles with those of others and emphasizing otherness, respondents also contrast the current emphasis of communal forms of consumption in consumer research. Instead, they highlight the necessity to redress the balance between highly individual and highly communal forms of consumption.
Our findings address motivations and strategies to achieve individuality by participating in individual aesthetic identity projects. Consumers of non-traditional gender aesthetics demonstrate a particularly high need to de本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。