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same dayparts. Having your name associated with a particular show or event can do a lot to reinforce your positioning, and these premium spots can be so powerful that you may be able to run far fewer spots than you otherwise would, spending less to achieve the same impact.

Sponsorships are like marriages; they're only for people who are ready for a long-term commitment.

3) Frequency

Radio, like most media, requires repetition to have impact. As a general rule, a minimum of 20 spots per week should be aired. There are scheduling strategies that help increase the impact of the spots you place.

Flight and schedule are two words you may hear your radio sales representative use when you plan your advertising. A flight is a group of ads. (“I'm running a flight of 80 ads this month.”) A schedule is the long-term version of a flight. (“I run a schedule of 20 ads a week, six months out of the year.”)

4) How many stations do you need

Just as you should never run too few spots, you should also not run on too few stations. But how many is enough?Generally, you should run on at least two or three stations, but that varies depending on your audience and the number of competing stations in the market.

If your target and audience includes both younger and older people, you may need to buy two or more stations with widely different formats.

There are, however, times when one station will suffice. If your audience is business people, and you can afford to buy drive time on the dominant news/talk station in the market, that may be all you need to succeed.

To really learn who is listening to your spots, survey the local market. These surveys break the audience down by age and sex, break the listening week down into segment, and then tell you how many listeners each station had in each category. Similar survey on listenership has been conducted by IMRB (Indian Market Research Bureau)

Producing Radio Commercial

Producing a radio spot can be a lot of fun advertisers often say it's the most fun they ever have in advertising. It can also be simple and inexpensive.

There are three basic elements to work with: the announcer's voice, music, and sound effects. Production can be done in the station's own studios or in an independent production house. Stations are usually well- equipped to produce spots, and they often employ young, creative people whose fresh ideas will keep your spots from sounding like everywhere else's.

It all begins with a good script, which means not just the words, but the combination of words, music, and sound effects. All these are part of the script. Your spot can be clever or straightforward, but it must grab the listener's attention in about three seconds, and it must not leave the listener wondering, “whose spot was that, anyways?”

The following are some of the factors you should have in mind from the first moment you sit down to plan your spot.

1) The Voice

There are two factors concerning voice. First本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。