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There are two good, low- cost options for achieving this, and one higher- cost option:

a) Using local radio talent

b) Using an amateur voice

c) Hiring professional voice talent.

a) Using local radio talent

If station produces the spot, one of their on-air people risk having the voice be so familiar that the listener doesn't pay attention. If the ad runs only in drive time, one can have the midday announcer do the honors. Get the least familiar voice available. Listeners will be less likely to tune it out.

Female announcers can also be used. Studies have shown that women presenters are just as effective as men; but only a small (but increasing) percentage of all broadcast sales presentations are made by women.

b) Using amateur voices

One great thing about radio is that even an untrained voice can be very effective. In fact, the less the voice sounds like one of the regular announcers, the better.

A woman's voice, a child's, or even your own can make listeners stop and pay attention simply because it's not what they're expecting to hear. A word of caution: Amateurs can sound stiff and false.

c) Using professional voice talent

If a very sleek production value is needed hire voice talent from another station, the local community theater or, in larger markets, from a talent agency. Celebrity voices can sometimes be hired.

2). Music

The power of music can't be overemphasized. There are several options for putting music into your commercials:

a) Have original music produced.

b) Use free music from the station's library.

c) Get permission to use an existing recording by a known artist. (But It's difficult and expensive to obtain the rights).

d) Buy canned music (sound alike) in the style of many popular composers in all large markets who supply such productions for a modest charge.

A lot of radio or TV advertising, can be done having a jingle product. The cost runs anywhere from Rs.600 to a few thousand rupees, and it can be a very worth while investment. A catchy jingle helps potential customers remember you more than almost anything else.

3). Sound Effects (SFX)

various onomatopoeic sounds like eeek, ho ho ho, ding dong, whistle etc. are available at the local radio station. The sound of waves on the shore can help sell your vacation package and bird song can put people in the mood for your spring sale.

Radio is entirely a medium of sound. When you use sound to evoke smells, sensations, and visual images, you bring the listener, more involved with your spot, will be more involved with your ideas.

4. The tapping Session

Once the decision is made about the script, voice, music, and sound effects, it's time to record. At may be just you and the announcer本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。