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论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2014-08-17编辑:felicia点击率:38807
论文字数:18465论文编号:org201408160903495775语种:英语 English地区:中国价格:免费论文
关键词:广告定位性冲击力AdvertisingPowerful advertisingmedium
摘要:本文是一篇广告学留学论文。广告通常表达出强烈的定位性。极具冲击力的广告是经过具体筹划的结果。伟大的思想和伟大的广告活动不只是一种流行的表现方式,它们更多地是建立在激励销售的沟通要点上。本文以印度为例,分析电台广告的发展史。
7. Limitations of Sound
Radio is heard but not seen, a drawback if the product must be seen to be understood. Some agencies think radio restricts their creative options.
8. RJ needs training
It is very important that the Radio Jockey is trained enough to deliver the ad. Sometimes the voice really matters. If the voice is irritating then there is a chance that the campaign may flop.
9. No proper research available
In India, there is no proper research has been available on the area of radio listening, which will be very helpful for the advertisers to decide them on advertising plan and budget and other matter. Therefore, there could be a problem for the marketers in the sense that they might advertise on wrong channel at a wrong time.
Types of Radio Advertising:
1. Network
Advertiser may use one of the national radio networks to carry their messages to the entire national markets simultaneously via stations that subscribe to the networks programs. Networks provide national and regional advertisers with simple administration and low effective net cost per station. The advantage is less paper work and lower cost per station. Disadvantage includes lack of flexibility in choosing affiliated stations the limited no. of stations on a networks roster and the long lead times required to book time.
2. Spot Radio
Spot radio affords national's advertiser's great flexibility in their choice of markets, stations, airtime, and copy. They can tailor commercials to the local market and put them on the air quickly - some stations will run a commercial with as little as 20 minutes lead time.
3. Local Radio
Local times denote radio spots purchased by a local advertiser for local market. It involves the same procedure as national spots. Radio advertising is either live or taped. Most radio stations use recorded shows with live news in between .Likewise, nearly all radio commercials are pre recorded to reduce cost and maintain broadcast quality.
4. Sponsor Programme
Here the advertiser sponsors the whole or part of the programme. The RJ informs the audience about the sponsored company throughout the programme.
5. RJ Mention/What's On Mention
Here the Radio Jockey [RJ] informs the audience the information given by advertiser about the new product launch, sale, exhibition going on at certain place etc.
Radio Stations Divide Their Days And Their Rates.
Radio stations divide their rate cards into dayparts .The exact divisions vary from station to station.
6 am -10 am Morning drive
10 am - 3 pm Daytime
3pm - 7pm Afternoon drive
7pm- 12am Nighttime
12am - 6 am All night
Rating services measures audiences for only the first four day parts because all night listening is very limited and not highly competitive. Heaviest radi本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。