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Competition based pricing: - Setting the price based upon prices of the similar competitor products.

Competitive pricing is based on three types of competitive product:

Products have lasting distinctiveness from competitor's product. Here we can assume

The product has low price elasticity

The product has low cross elasticity

The demand of the product will rise

Products have perishable distinctiveness from competitor's product, assuming the product features are medium distinctiveness.

Products have little distinctiveness from competitor's product. assuming that:

The product has high price elasticity

The product has some cross elasticity

No expectation that demand of the product will rise

Gatorade is priced slightly lower than its main competition, PowerAde. PepsiCo keeps very close control over the pricing of its products, ensuring that every channel member makes a profit. Product promotion for Gatorade is focused in three areas, media advertising, event sponsorship, and contests. The main competitor for Gatorade is the Coca-Cola product, PowerAde. Currently Gatorade seems to have the upper hand because it is experiencing sales growth while PowerAde is not expecting any growth. Gatorade keeps its competitive edge through product innovation.

Current Trends

Despite aggressive competition, Gatorade was able to maintain its market share in 1997 and make further inroads into foreign markets. The company cited the addition of new flavours in addition to packaging changes, promotions, and scrutinized distribution. Among these were the Cherry Rush, Strawberry Kiwi, and M'mmmandarina flavours, added in 1996. Prior to that, three new flavours, aimed at women athletes, were introduced—Alpine Snow, Glacier Freeze, and White water Splash.

Global Presence

For many years, Gatorade was primarily a United States phenomenon. In 1992 Quaker Oats decided to distribute the beverage worldwide. The theory was that the drink would be equally successful outside the United States because 'no other sports beverage because of its distinct scientific fo本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。