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Opportunities

If Gatorade can develop a unique blend that would provide additional energy and keep athletes hydrated it would certainly give them an edge.Adding one athlete from the mixed martial arts (MMA) could help them expand quite a bit. Since MMA has recently boomed in the sports world as the new, exciting form of entertainment.They could also add a vitamin-enhanced hydrator to complete with brands like vitamin water that take some of their target market.Gatorade also has some products listed on their website that have some potential like protein shakes, but they are not promoted as much.

Threats

New energy drinks flavours present a threat to Gatorade because it is also appealing to the target market of 18-24 year old males.The currency economy also has an effect on what people will consider to buy the grocery store.Finally, Gatorade has to worry about their brand plateauing and losing interest in their target market.

Suggestions and recommendations

I would like to give certain suggestions to the Gatorade company which are as follows: 

    ▪Gatorade Company targeted mainly athletics and sports persons and there exist a huge potential in the market for them so they should also have targeted other segments in order to have more market share.

    ▪In India they use skimming pricing approach by which they can charge high prices but if they charge less by reducing the price of the Gatorade products they can increase their sales which give them maximum profits.

    ▪In Indian market they should have created more awareness among the peoples as less number of peoples knows about the Gatorade brand.

    ▪For promotion in Indian market they should have used celebrity endorsement such as cricketers or Bollywood stars as they use Michael Jordan for the promotion of their energy dr本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。