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论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2014-08-15编辑:felicia点击率:36650
论文字数:18652论文编号:org201408151345306784语种:英语 English地区:中国价格:免费论文
关键词:全球化见多识广时代竞争globalizededucatedinformedcompetition
摘要:本文是一篇市场营销留学论文。当今世界,全球化和多样化已经成为其主要特点。在全球化贸易中,客户和消费者都接受过良好的教育,见多识广,消息灵通。这在一定程度上增加了公司和组织之间的竞争。竞争提升了客户的议价能力和交换能力,能更高效更快速地选择最好的产品和服务。本文简要分析时代竞争中客户关系的特点和影响力。
Both questionnaires have been attached in appendices, which is chapter 10
Pilot testing of the questionnaire
According to chisnall (1997) ‘this is very crucial for every researcher to pilot-tested his or her questionnaire during all of the stages of development. This may involve redesigning of questionnaire several times, so that questionnaire would become specific, clearly understandable and capable of being respond by the customers and free from bias'.
Before the main survey the pilot survey was done by researcher. In this current survey the sample size was 200. The 10% of the main survey were used for pilot test. And that was 20 customers. After redesigning the shortcoming of the questionnaire, the researcher conducted survey of 6 customers for the accurate ness of question.
Questionnaire management methods
In the current research data has been collected from the relevant persons within the bank. According to my topic the researcher have chosen most appropriate 3(three) relevant banking officers from Lloyds Banking Group. They faced an interview with the researcher on face-to-face manner. They are Mr. Imran Mumtaz (Senior Banking Manager), Mr Darren Dowlut (Senior Marketing Manager) and Mrs. Ruth Leigh (Costomer Service Officer). The above describe interviews were last 40 (fourty) to 45 (fourty five) minutes (approx).
On the other hand the researcher decided to conduct other research out side the Lloyds Banking Group, to get maximum number of respondent in a short time. The researcher went to different branches of Lloyds Banking Group in London. The branches were East Ham, Ilford, Stratford and High Holborn. The survey was carried out between 25th of November 2009 to 23rd of December 2009. The researcher used the timing of the customers' survey between the opening hours to meet the bank customers.
3.5 SAMPLING TECHNIQUES
According to Saunders et al, (2003) “Sampling techniques are the range of methods that enables the researcher to reduce the amount of data by considering data from a sub-group rather that all possible elements”.
Population
Saunders et al (2003) advocated that “Population is a set of cases from which a sample is used for the specific survey”. Sample population of the current research was the total number of the customers of Lloyds Banking Group.
Sampling frame
“Sampling frame is a list, map, index or record of a population from which a sample can be extract” Chisnall (2005). Sample frame of the current research were the total number of Lloyds Banking Group's customers.
3.6 SAMPLE
Malhotra and Peterson (2006, pg.323) asid “sample is a subgroup of elements of the population selected for participation in the study”.
The target of this research was how effectively Lloyds Banking Group practice 本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。