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摘要：本文是一篇市场营销留学论文。当今世界，全球化和多样化已经成为其主要特点。在全球化贸易中，客户和消费者都接受过良好的教育，见多识广，消息灵通。这在一定程度上增加了公司和组织之间的竞争。竞争提升了客户的议价能力和交换能力，能更高效更快速地选择最好的产品和服务。本文简要分析时代竞争中客户关系的特点和影响力。

n the research involves a huge number of people and asking them a sequence of questions. It can be conducted in person by telephone, through a mailed questionnaire or electrically through computer”.

In this research, questionnaire type of survey has been used by researcher. There are three type of question, which is as follows;

Open-ended questions

Closed-close ended questions

Scaled response questions

Open ended questions have not used this research. Only close ended questions and scaled response questions have been used in this research. Therefore closed-close ended question and scaled response question have been discussed below.

a) Closed-close ended questions

“Closed questions can be simple alternatives questions and multiple-choice questions. Under this question respondents are offered a choice of alternatives replies from which the respondents expected to select answer. In the simple alternative questions respondents have two choices, ‘Yes' or ‘No'. In the multi-choice questions respondents have range of choices” (Chisnall, 2005)

In this research researcher used simple alternative questions as well as multiple-choice questions when constructing the close ended questions to get a deeper understanding.

b) Scaled response questions

Burns and Bush (1998, pg 287) said, in this type of questions, a scale is urbanized by the associate to compute the attributes of some construct under study and the response of the respondent is determined by rating the item on the scale”.

In this research five point ‘linkert scale' has been used, in which the respondents can rate up to point five in the scale.

Observations

According to Parasuraman (1991) in case of observation the respondent plays a little or no role in terms of interacting with the researcher.

Questionnaire

It is a common method to gather primary data. According to Malhotra and Peterson (2006, pg. 288) “A questionnaire is a formalised set of questions for obtaining information from respondents”.

Three factors are there, which helps the researcher to confirm a true response from a questionnaire. These three factors are as follows;

The question of questionnaire must be able to understand by the respondents.

The requested information must be able to provide by respondents.

Respondents must be willing to provide the information (Chisnal, 2005)

While prepare the questionnaire the researcher always keeps these three factors in his mind to get error free response.

3.4 QUESTIONNAIRE DESIGN

Most important part of research is question design. According to Denscombe (1998) “While designing the questionnaire, a researcher must fanatical in mind that questionnaire should be crisp and concise by asking only those questions which are vital to the research”. As Malhotra and Peterson (2006) suggested the funnel approach in the 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。