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SAMPLE SIZE

Consumers of shoes, 50 no:

STEPS FOLLOWED IN COMPLETING THE STUDY:

(i) Libraries

(ii) Internet sites containing information on Nike shoes & marketing are browsed.

(iii) Journal containing info

(iv) Sample survey was conducted

(v) Data was thoroughly checked for error.

DATA PROCESSING METHODOLOGY

· Once the primary data have been collected, they are edited - inspected, corrected and modified.

· Tabulation - bring similar data together and totalling them in meaningful categories.

Questionnaires are edited both in the field and later in home. Field editing took place just often the interview. Generally editing is required for open type of questions. Brief notes or symbols are frequently used during the interview to initially record the interviewer's response since it was not desirable to interrupt the flow with lengthy note taking.

The responses are thoroughly checked at home for incorrect, inconsequential or contradictions categories are developed only often the replies has been reviewed. This review provided a feel for the pattern of answers and thus determine what categories best represent the answers. The collected data are placed in an order. Percentages of respondents answered similarly are calculated and placed in a table. Then this is interpreted. Interpretation changes the new information immerging from the analysis into information that is pertinent or relevant to the study.

CONCLUSION WAS DRAWN BASED ON THE SURVEY FINDINGS:

Finally recommendation was made to improve the sales strategy of Nike shoes to increase the sales volume.

SAMPLE DESIGN

THE BASIS OF SAMPLING: -

Consumers of Nike shoes are chosen randomly, so that unbiased, representative sample may be obtained.

LIMITATIONS OF RESEARCH

The geographical area was very much limited to residential area & so the results are not particularly reflection of the current behaviour.

BIASES AND NON-COOPERATION OF THE RESPONDENTS:

The collected data are placed into an order. Percentages of respondents answered similarly are calculated and placed in a table. Then this is interpreted.

This involved drawing conclusion from the gathered data. Interpretation changes the new information immerging from the analysis into information that is pertinent or relevant to the study.

Due to limited time period and constrained working hours for most of the respondents, the answers at times were vague enough to be ignored. Most of the people take their Nike Shoes in the period preceding March & so the response to initial contacts were not all encouraging and that has been the primary reason in the inability to quantify the results large enough so as to deduce any relevant outcomes.

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