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arketing will supplant targeted marketing is “not so fast”. In studies, he has learned that even when customers have well-defined preferences and receive offers that fit those preferences; it is far from certain that the response to such offers will consistently be more favourable than those directed at larger market segments.

It's all psychology. Consumers with well-defined preferences may be sceptical that a marketer could match expectations. Those who don't know what they want may not ever see the fit with what the seller wants them to buy. So, individualized offers depend on customers' preferences & how the offer was extended & and on trust. Effective individual marketing requires not only an understanding of individual preferences and matching offers to those preferences, but also a thorough familiarity with the various factors that impact customers' responses, Simonson writes. This is a tall order, one that some companies have been able to fill, at least to some extent. For example, Amazon keeps track of customers' purchases and suggests other books they might like. Dell builds computers from mass-made parts to customers' specifications. 

But Simonson argues some companies can take the concept too far, like the Custom Foot chain of shoe stores that took detailed measurements and specifications from each customer to design one-of-a-kind shoes. Custom Foot didn't take into account that some customers were put off by the individualized attention, Simonson says, and felt obligated to buy the shoes because the store went to so much trouble. They often didn't come back. So knowing only the customer preferences is not enough. It is required to understand other aspects of customer behaviour. Keeping this in mind, present study will find out and analyze consumer behaviour of Nike shoes with reference to ladies segment.

FUTURE PLAN

The management says that it is not averse to outsourcing if it worked out cheaper. It is also open to the idea of importing shoes - mostly from China - if it works out cheaper.

Nike and Reebok India Company have announced an agreement to foray into retailing partnership for sale of Reebok and Rockport footwear in Nike outlets.

The partnership entails retailing a range of sports shoes for walking, running, tennis and training for personal fitness and sports.

An attractive valuation compared to its peers is the main trigger for the scrip. Besides, the company's aggressive focus on retailing and revamping of business (a division into shoes and apparels) is also helping sentiment for the scrip. Plans are afoot to start selling apparel in India made by the joint venture North Star. There's talk that the company is planning on a voluntary retirement scheme (VRS) to cut costs.

For the third quarter ended 30 September 2007, Nike India reduced its losses to Rs.5.68 crore on a 9.2% increase in net profit to Rs.154.27 crore. Despite reducing its losses for the quarter, Nike India has, over the last few quarters, been continuously recording weak performances as a result of an overall slowdown in the industry due to lower consumer spending. Increasing domestic competition, particul本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。