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information required for the research work.” (Yin, 2004)

After this procedure the data collected for the study becomes relevant and can be analyzed accordingly. The research process for my study has been shown below:

Research Design

“The research design is prepared with the aim of providing the proper way of research with respect to the study. This makes it important to clearly define the research design, which should be in order as it is required. However, the research on a particular topic can be done in many ways but for researcher it is more important to take out the best and suitable among these methods”(Walonick, 2003).

Approach of the Study

“There are two types of research strategies: qualitative and quantitative approaches “(Holme and Solvang 2001, p. 84). “The purpose of a qualitative approach is to gain a deeper understanding and description of a problem, through gathering and analysis of detailed data of ideas, feelings and attitudes. It is conducted through deep interviews in one or a limited number of companies in order to obtain comprehensive information” (Tull and Hawkins 2003, p. 100).

Research strategy

Yin (2004) states that “the selection of the research strategies that can be utilized depends on three distinct conditions”, these are;

* Proper understanding of research question of the study.

* The conclusion to be obtained from the research method.

* The key focus of study should not be diverted.

“To choose among the right research strategy, it is important to understand the research question of the study. Secondly, the author shall consider the environment and the conclusion to be obtained from the research work. Thirdly, the research strategy should accomplish the provided target of the research. In this section all the research questions posed begin with how the research is intended to be organized. The alternative research strategies available to be implemented include surveys and case studies. Hence, to take out the proper implications of the research done through selected research strategy, it becomes compulsory to choose the suitable methodology so as to focus on the main research rationale and question” (Yin 2004).

For my research I have opted for the multiple data collection methods i.e. case study and questionnaire. The detail description of this has been given in the next section.

Data Collection Method

There are broadly two distinctions of data, namely: Primary & Secondary data. Primary data is considered to be the first hand investigation which enables the better understanding of the research done. It involves collection of data using forms, interviews, group discussions etc.The secondary method of research is considered to be easy as compared to primary data because the data is taken form already existed sources and researches done. The method involves sourcing of data from articles, white papers, internet media, print media, journals, existing research articles on the same topic and other reliable sources.

Data Analysis

“Data analysis is the most critical part in carrying any form of research. The data analysis part involves complete knowledge and understanding of the research goal to begin with. The analysis of the data needs to be carried in a structured format. Da