顺应论视角下英文汽车广告语“不合作”现象探究 [5]
论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2016-08-22编辑:lgg点击率:7664
论文字数:33923论文编号:org201608191517487667语种:英语 English地区:中国价格:$ 66
关键词:英语毕业论文心理世界社会世界物理世界
摘要:本文是英语毕业论文,本文通过对汽车广告语言中“不合作”现象进行阐释,一方面旨在对广告创作和解读予以一定的指导,使广告交际更加顺畅;另一方面,旨在帮助广告消费者能够正确解读广告中的信息。
y advertisers should focus on the mental world of consumers so as to ensure the persuasive function of advertising can be realized. Verschueren thinks that the mental world of communicators mainly contains personality, emotion, belief, intention and so on. In advertising, consumer demand are the major parts of consumers’ mental world. It refers to the requirements to the objects which are closely related to life, labor and culture. The common consumer demand includes the rational appeals, emotional appeals and the combination of rational and emotional appeals. In other words, if advertisers want to transfer their intention and make their advertisements persuasive and informative, advertisers should take into consideration of consumers’ rational appeals and emotional appeals.
..........
Conclusion
This thesis tries to analyze the non-observance of Cooperative Principle in automobile advertising by taking Verschueren’s Adaptation Theory as framework. According to Adaptation Theory, language usage is a process of containing the continuous language choice inevitably. These language choices are determined by the internal structure of language and some external elements, such as context. The context contains the physical world, social world and mental world. Not only forms, but also strategies are included in language choice. Non-observance of Cooperative Principle is a choice of strategy, which requires making specific choice in different surface structure. The purposes of language choice are to comply with context and to realize communication. Advertising language is different from the languages which are used in normal communication. Advertising language has its own style and functions. Compared with normal daily communication, advertising is not a face-to-face communicative activity, which means the influences of advertising on consumers are not direct. In order to persuade consumers into buying the particular goods or services which the producers want to sell, the advertising language should be powerful and persuasive. What’s more, because the time which is used by consumers to watch advertisements is limited, a good advertisement should be able to provide as much as information which consumers want to know. Considering the fact that the impacts of advertis
本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。